Choose Marketing Personalisation over Automation – The shop assistant who treats each customer equally, the sales representative who reads the same script to those who pick up the phone,...
Inbound Marketing: Offer Helpful Solutions– If you think about the word ‘Inbound Marketing’, chances are you are also thinking about a company called Hubspot. They did an amazing job...
What is the SoLoMo Mindset? Easy Definition for 2021 – In this article I write about the concept of SoLoMo mindset and its application to marketing. You will learn...
Stories vs Case Studies? The Top Difference is the Focus – In a 2008 article, Ardath Albee writes about the difference between case studies and customer stories. According to her...
Being Authentic is about Being Consistent – In this article, I am writing about authenticity as a choice when it comes to both personal and business practices. Before sharing what...
Speak like a person, not a marketer – If you look up ‘jargon’ in the Oxford Languages dictionary, you will get: special words or expressions used by a profession...
What is H2H Marketing? – In this article I am writing about H2H marketing. You will learn what is marketing, what is H2H marketing and how to apply H2H...