October 2021 Marketing Ideas and Calendar – Learn about the most important dates, holidays and events to inspire your content marketing and social media strategy in October 2021. By...
September 2021 Marketing Ideas and Calendar – Learn about the most important dates, holidays and events to inspire your content marketing and social media strategy in September 2021. By...
August 2021 Marketing Ideas for Your Social Media Content – Learn about the most important dates, holidays and events to inspire your content marketing and social media strategy in...
Choose Marketing Personalisation over Automation – The shop assistant who treats each customer equally, the sales representative who reads the same script to those who pick up the phone,...
Inbound Marketing: Offer Helpful Solutions– If you think about the word ‘Inbound Marketing’, chances are you are also thinking about a company called Hubspot. They did an amazing job...
What is the SoLoMo Mindset? Easy Definition for 2021 – In this article I write about the concept of SoLoMo mindset and its application to marketing. You will learn...
Stories vs Case Studies? The Top Difference is the Focus – In a 2008 article, Ardath Albee writes about the difference between case studies and customer stories. According to her...
Being Authentic is about Being Consistent – In this article, I am writing about authenticity as a choice when it comes to both personal and business practices. Before sharing what...
Speak like a person, not a marketer – If you look up ‘jargon’ in the Oxford Languages dictionary, you will get: special words or expressions used by a profession...
What is H2H Marketing? – In this article I am writing about H2H marketing. You will learn what is marketing, what is H2H marketing and how to apply H2H...