Digital Marketing Yearly Roundup, Jan 1st-Dec 31st 2020

Another great year has passed.

This year has been a memorable one for me from so many angles, professional and private.

In this short post, I \m going to try a recap of the most important digital marketing news of the year, as usual split into sections:


  • The big list of 2019 Google search algorithm updates (Search Engine Land, 18th December 2019) – A great post to start off with. Search Engine Land recaps all the Google search algorithm updates of the year. This include core updates, official and unofficial. It also includes a mention to BERT, an open source technique for understanding natural language.

Google Ads


Social Media

  • Instagram Year in Review: 2019 at a Glance (Later Blog, 28th November 2019) – Another great article, this time about the year from an Instagram perspective. You will discover some of the most liked posts, followed accounts but also some of the major Instagram updates.
  • TikTok’s First Year in Review… (Adage, 9th December 2019) – We couldn’t avoid mentioning TikTok, a platform that has been growing exponentially and is taking the internet by storm. In this short article you will find a video compilation of what TikTok has been about in 2019.
  • The 10 Most Important Features Facebook Rolled Out in 2019 (Adweek, 18th December 2019) – Facebook keeps releasing regular updates. These are arguably the most important ones for 2019 (you need to register for free to read the full article).


  • The 2019 WordPress Year in Review (Speckyboy, 15th December 2019) – From Gutenberg turning one to WordPress 5.3 ‘Kirk’, catch up with all things WordPress for 2019.

I hope you liked it. I will be on holidays starting from Friday, Dec 20th.

I take the opportunity to thank all of you who took the time to read my articles and I wish you all a Happy Christmas and prosperous New Year!


Pasquale Mellone

Pasquale is Founder at, a H2H marketing agency based in Dublin, Ireland, and owner at print-on-demand ecommerce Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.