Most Important WordPress Plugins in 2021, Updated 27th January 2021 – In this article, I am going to take you through what I consider the most important WordPress plugins in 2021.
There are a lot of plugins out there but I made a list of the must-have WordPress plugins for your website.
If you want to learn about WordPress, make sure you check my other articles:
Having the right plugins is critical to ensure a good website maintenance.
As of January 27th, 2021 there are +58,411 plugins available for download in the WordPress repository.
In total, there have been more than 1 billion plugin downloads, while millions of plugins are being installed (and disinstalled) daily.
Below you can find the list of WordPress top plugins by number of active installs (source: topfiftywp.com):
Akismet Anti-Spam is the most downloaded WordPress plugins of all times with +82 million downloads.
The second, most-downloaded plugin is Jetpack by WordPress.com with over 53 million.
Additionally, the following plugins have been downloaded more than 7 million times:
These are arguably the most important WordPress plugins for any website:
Most important WordPress Plugins, Honourable Mentions: Classic Editor, Woocommerce, UpdraftPlus, Duplicate Post, Coming Soon
Runner Up: Yoast SEO, Alternative: All in One SEO
Rank Math is the relatively-new kid on the block. It was launched in 2019 and has quickly become a very strong contender for best SEO plugin.
A number of respectable sources including Matthew Woodward (and myself) consider Rank Math as a better alternative to Yoast or any other SEO plugin.
It’s also a very light plugin with +32k lines of code, while Yoast has +95k.
Key Features
Most important WordPress Plugins: My Experience with the Plugin
Before switching to Rank Math, I was using Yoast and I was quite happy with it. However, since I moved to Rank Math, I couldn’t help but notice an improvement in the overall level of optimisation of the page that you could reach. This resulted in improved rankings and visibility for my website as a whole.
Rank Math has also some optional features, like Redirection and 404 Monitor, which would normally require additional plugins or hard-coding.For redirection purposes, I prefer to use a plugin such as Redirection. While Rank Math redirection feature is good, I prefer Redirection for bulk redirects. You can also import your settings from Rank Math.
Rank Math Tutorials: a Comprehensive List for 2021If you want to give this plugin a try, make sure you check out my other article .
Runner Up: Contact Form 7, Alternative: Formidable Form Builder
Main Features
Most important WordPress Plugins: My Experience with the Plugin
I use WPForms on my website but I use other contact form plugins like Contact Form 7 and Formidable Forms on other websites that I manage. I find this plugin very easy and intuitive to use. I love the drag-and-drop interface. The ‘lite’ version has all you need to create a beautiful and responsive form for your website. The other plugins that I mentioned are also fairly straightforward to use. However, if you are looking for a complete, all-in-one solution for your contact forms, I would definitely recommend this plugin. It also has an anti-spam custom filter that will save you from using an additional plugin like Akismet.
Runner Up: Sucuri Security, Alternative: Anti-Malware Security & Brute-Force Firewall
Main Features
Most important WordPress Plugins: My Experience with the Plugin
Wordfence is my first choice as a security plugin for WordPress. As with most of the plugins on this list, I have used them all including Sucuri and Anti-Malware Security. However, Wordfence does a cleaner, faster and more precise job when it comes to protecting your WordPress installation or removing malware from an already-infected website.
Runner Up: WP Super Cache, Alternative: W3 Total Cache
Main Features
Most important WordPress Plugins: My Experience with the Plugin
Calling WP Rocket a caching plugin is very conservative of what this plugin does. Before switching to WP Rocket, I was using what I thought it was the optimal plugin combination for optimising my website: Autoptimize to minify HTML, CSS and Javascript; WP Super Cache for the cache; Optimize Database after Deleting Revisions for optimising the database. WP Rocket does all of this and does it better. I had never been happy with the speed of my website. I knew I could do better. By switching to WP Rocket, my website’s page load speed went from 5-6 seconds to 2.5-3 seconds. It’s not a coincidence that this is the only paid plugin I mention in this list.
Runner Up: Visual Composer, Alternative: Beaver Builder
Main Features
Most important WordPress Plugins: My Experience with the Plugin
For the majority of website myself and my team have built, we have used Visual Composer (or its premium version, WPBakery). However, after using Elementor in a couple of recent websites, it has grown on me to become my favourite page builder for WordPress. It’s a tough battle between Visual Composer and Elementor but in the end the latter prevails due to being much lighter on resources than its competitor. This means faster page load speed for your website overall.
Runner Up: Smush, Alternative: ImageKit
Main Features
Most important WordPress Plugins: My Experience with the Plugin
I know this plugin is going to spark controversy. Let me say that in my search for a better image optimisation plugin, I have tried all the usual (and unusual suspects), including Smush, Imagify, TinyPNG, ShortPixel and so on. ImageKit by far has produced the best performance for my website. ImageKit fetches your images from their fast servers. This ensures minimum size and fast performance.I moved to Imagify from ImageKit. One of the main reasons for the move is the support for the WebP format, which makes your images a lot lighter and your website a lot faster.
Runner Up: Antispam Bee, Alternative: Spam Destroyer
Main Features
Most important WordPress Plugins: My Experience with the Plugin
I must make a big disclaimer here: I don’t actively use Akismet as an anti-spam plugin. As mentioned in the paragraph about WPForms, I use their custom anti-spam filter. This saves me from pretty much 99% of spam messages. There are some sporadic spam comments, which I manage to filter by way of adding specific keywords in the WordPress Settings > Discussion.Having said that, based on number of downloads and reviews, Akismet seems to be the top choice if you are looking for a robust anti spam plugin. Also, I have recently installed it on my website and on most of the websites I managed with excellent results in terms of spam-prevention.
Runner Up: Sendinblue, Alternative: Constant Contact
Main Features
Most important WordPress Plugins: My Experience with the Plugin
If you are among the many people and companies using Mailchimp as a marketing suite, then using this plugin for your website is a no brainer. I use it on my website and I recommend it for clients’ websites, provided they use Mailchimp as a platform for their newsletters.
Runner Up: Sassy Social Share, Alternative: AddToAny
Main Features
Most important WordPress Plugins: My Experience with the Plugin
The reason why I chose Grow by Mediavine over some more popular competitors is mostly its simplicity of use and weight. With each of the social sharing plugins that I have tried, I would notice an increase in the page load speed. Grow by Mediavine has some very minimalistic social media icons. Most importantly, it’s a plugin that won’t weigh too much on your website resources.
Runner Up: Duplicate Page, Alternative: Duplicate Post Page Menu
Main Features
Most important WordPress Plugins: My Experience with the Plugin
I use this plugin in the majority of the websites myself and my team create. It’s particularly useful in websites where you need to create a number of very similar pages or posts. It helps you save a lot of time. It’s compatible with the majority of page builders and themes.
Runner Up: SSL Zen, Alternative: WP Encryption
My Experience with the Plugin
Yet another case of a plugin that I use on the Increasily website on on my clients’. Incredibly easy to use, it does the job of migrating your website to SSL in a click. Having said that, as of late I have been using WP Encryption more and more. I would recommend it if you want to get a free SSL certificate (renewable manually every 90 days) and use it for your WordPress website.
The logic behind leaving this plugins out of the most important WordPress plugins list is that you either can do without or you don’t always need them.
For example, if you don’t sell products or services online, you might not need Woocommerce.
These plugins are absolutely amazing but they don’t make the cut, in my opinion, because you can easily run your website without or by finding an alternative.
It’s the case of backing up your website. You can do this at server level or via third party services like ManageWP.com.
Similarly, you don’t have to have your Google Analytics dashboard within WordPress. You can simply bookmark your Google Analytics account and access it outside of your website.
With that in mind, let’s take a look at my honourable mentions.
Alternatives: See Best Page Builder Plugin
My Experience with the Plugin
If you have been playing with WordPress for a few years, you might have become familiar with the classic interface. If Gutenber is not your cup of tea, then you can revert back to the familiar interface. Just install and activate Classic Editor and your backend will go back to the classic WordPress style.
Runner Up: Cart66, Alternative: WP eCommerce (Premium)
My Experience with the Plugin
Of the three plugins that I mention here, I have only used Woocommerce. To be honest, I have never felt the need to look for an alternative ecommerce plugin. Woocommerce and its free and premium addons have all you need to customise your web shop to the highest level.
Runner Up: VaultPress, Alternative: ManageWP Worker
My Experience with the Plugin
Personally, I have never used UpdraftPlus or VaultPress. The reason is I am happy with the basic functionalities offered by ManageWP. The free plan creates a monthly backup of your website. If you want to schedule or run a backup more often, you will have to pay as little as $1 per month. Having said that, if you are looking for a more robust backup plugin, with lots of functionalities and customisation, UpdraftPlus is the one with the highest number of downloads and rating.
Runner Up: Maintenance, Alternative: WP Maintenance Mode
My Experience with the Plugin
I don’t create a lot of coming soon pages or put the website in maintenance mode to be honest. The few times I did I have always used Coming Soon by SeedProd. If you are looking for a very straightforward coming soon plugin, Coming Soon by SeedProd will do the job. It’s also the most downloaded coming soon plugin with +1 million downloads.
I hope you liked this article about the most important WordPress plugins in 2021. If that’s the case, please make sure you leave your feedback in the comments or by sharing this article.
Pasquale is Founder at Increasily.com, a digital strategy agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Thesidebe.com. Pasquale has +15 years of experience in Digital Marketing and Account Management. He currently lives in Dublin with his wife, stepdaughter and cat.
This is an informative list, Thanks for sharing!
I think Trash Duplicate And 301 Redirect plugin is also important. It can find and delete duplicate content and also redirect permanent content removal of the main URL to get traffic within a URL.
Hi Michael and thanks for the comment. I didn’t know about this plugin. I’ll make sure to check it out
This article really helped me. I installed too many plugins, and because of this, the speed of my site slowed down a lot. After reading your post, I realized which plugins I really need. Thanks!
Thanks for the comment, Andy. I am glad you found the article helpful!
Pasquale Mellone