This is the first major change in Google link attributes since the introduction of ‘nofollow’ in 2005.
Starting from today links with nofollow, sponsored and ugc will be treated as hints with various degrees of importance.
Confused? You shouldn’t be. Let’s dig a bit deeper into the topic of Google link attributes and backlinks in general, how they are treated by Google, what it means for your online visibility and what you can do about it.
In general, backlinks serve the purpose of connecting one page to the other within the same domain or between different domains
Are backlinks still important in 2021?
Nowadays backlinks are still important:
No one knows for sure how much weight search engines give to backlinks when listing results, however what we do know for certain is that they are very important, WP Beginner, n/a
Although quality is a lot more stressed over quantity, the number of total domains linking back to your pages is still a major indicator of how authoritative your website is:
Backlinks remain a crucial factor for organic search ranking. According to Brian Dean of Backlinko, the number of referring domains is one of Google’s most important ranking factors, Ashworth Creative, 11th January 2019
How do backlinks affect my ranking?
Backlinks are to be considered as a vote of confidence or referral from one website to the other. The higher the number (and quality) of backlinks, the higher the chances for your web page to rank high on search engines like Google.
If Google or any other search engine sees that a page is getting a high number of quality backlinks, it will push it up the ranking and give more and more visibility.
The logic is that a high number of quality backlinks to a web page it means the page has a high authority online. As such, it’s worth giving it more visibility.
Can backlinks hurt my ranking?
The same way a backlink works as a vote of confidence, it can damage your website (and brand) reputation.
Imagine you have a backlink from a dodgy website with poor quality content and authority. Google will think that your website is also a poor-quality and low-authority one.
Backlinks: how to check, review, remove
How do I find backlinks to my site?
There are a number of free tools available out there. You simply enter your domain name on a tool of your choice and then check the results.
To mention just a few of them:
Google Webmaster Tools (Free but you need to create and verify an account first)
Pasquale is Founder at Increasily.com, a H2H marketing agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Thesidebe.com. Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.