man with red jumper posing by the sea in Donegal

The Story

Bonner of Ireland is a family company committed to using a traditional craft to produce quality knitwear from the finest of yarns.

They are committed through teamwork, sustainable design and innovation to provide a product and service that fulfils and exceeds the needs of their customers.

A person who wears a Bonner product will have acquired a sense of the heritage, tradition, and ideals of Donegal in Ireland.

The Challenge

Their old website was hosted on Squarespace and the ecommerce module could not accommodate the level of customisation needed to launch the brand globally.

Together with Ronan McGrane, business consultant for this project, owner Eamonn Bonner approached Increasily for a complete re-design and re-development of the website.


2.9 Seconds
Fully Loaded

1.5 Seconds
Time to Interactive

The Solution

At Increasily, we have created a fast, functional and easy-to-use website for both staff and customers.

Powered by WordPress and Woocommerce, the website design is based on a mix of traditional imagery of the Donegal landscape and modern web elements.

The custom-designed website includes, among other things:

  • Woocommerce shop
  • Integration with POS
  • Divi page builder
  • WP Rocket caching plugin to ensure a fast page loading and time to interactive

We also looked at overall website elements such as:

  • Tracking (Google Analytics)
  • Security (Wordfence)
  • SEO (Google Search Console)


Pasquale Mellone

Pasquale is Founder at, a H2H marketing agency based in Dublin, Ireland, and owner at print-on-demand ecommerce Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.