Shopify and SEO: an Overview for 2021 – In this blog post I am writing about Shopify and SEO. You will learn what Shopify and SEO are, why SEO is important for your online store. You will also get a checklist to get you started with SEO and Shopify.
SEO stands for Search Engine Optimisation and it’s an online strategy aiming at making a website easy to index, crawl and find for both search engines and users.
As a result, SEO aims at increasing the ranking (= the position on the search results page) and visibility of a website and, in so doing, increasing its organic traffic and revenue.
Shopify is arguably the most popular ecommerce platforms available and allows users to easily set up an online store and sell products on the internet.
Shopify SEO is Search Engine Optimisation applied to Shopify stores with the goal of increasing sales by improving the rankings of an online store on Google and other search engines:
Shopify SEO simply means SEO improvements that are more unique to Shopify than other sites
Shopify is arguably less SEO-friendly than other platforms such as WordPress:
Shopify comes with several SEO-friendly features right out the box, but there’s so much more you can do to climb up in the rankings. While SEO relies on keywords, it takes more than just sprinkling some keywords into your site’s content to get your site ranking higher.
Below you can find a checklist for getting started with Shopify and SEO:
I hope you liked this article. If you are stuck with Shopify and SEO, make sure you check our SEO services.