28 Oct
Shopify and SEO: an Overview – In this blog post I am writing about Shopify and SEO. You will learn what Shopify and SEO are, why SEO is important for your online store. You will also get a checklist to get you started with SEO and Shopify.
Shopify and SEO: an Overview
What is SEO?
SEO stands for Search Engine Optimisation and it’s an online strategy aiming at making a website easy to index, crawl and find for both search engines and users.
As a result, SEO aims at increasing the ranking (= the position on the search results page) and visibility of a website and, in so doing, increasing its organic traffic and revenue.
What is Shopify?
Shopify is arguably the most popular ecommerce platforms available and allows users to easily set up an online store and sell products on the internet.
What is Shopify SEO?
Shopify SEO is Search Engine Optimisation applied to Shopify stores with the goal of increasing sales by improving the rankings of an online store on Google and other search engines:
Shopify SEO simply means SEO improvements that are more unique to Shopify than other sites
Is Shopify Good for SEO?
Shopify is arguably less SEO-friendly than other platforms such as WordPress:
Shopify comes with several SEO-friendly features right out the box, but there’s so much more you can do to climb up in the rankings. While SEO relies on keywords, it takes more than just sprinkling some keywords into your site’s content to get your site ranking higher.
Shopify SEO Checklist
Below you can find a checklist for getting started with Shopify and SEO:
- Shopify SEO Stats for 2020
- Optimise Shopify Page Title and Description
- How to Add Shopify Alt Tags to Theme Images
- How to add Alt Tags to Shopify Product Images
- How to Add Google Analytics to Shopify
- How to Add SEO Headings in Shopify
- How to Optimise Your Shopify Site Structure
- How to Edit Shopify Robots.txt File
- How to Find and Submit Your Shopify Sitemap
- How to Verify Your Shopify Store with Google
- How to Create a URL Redirect in Shopify
- Duplicate Content and Shopify
- Link Building and Shopify
- How to Compress Images on Shopify
- How to Improve Shopify Page Load Speed
- How to Backup Your Shopify Store
- How to Enable AMP in Shopify
I hope you liked this article. If you are stuck with Shopify and SEO, make sure you check our SEO services.
Sources
Pasquale is Founder at Increasily.com, a digital strategy agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Thesidebe.com. Pasquale has +15 years of experience in Digital Marketing and Account Management. He currently lives in Dublin with his wife, stepdaughter and cat.
Pasquale Mellone