Shopify and SEO: a Complete Overview for 2021

Shopify and SEO - mobile on desk showing Shopify page about starting your business

Shopify and SEO: an Overview for 2021 – In this blog post I am writing about Shopify and SEO. You will learn what Shopify and SEO are, why SEO is important for your online store. You will also get a checklist to get you started with SEO and Shopify.

Shopify and SEO: an Overview

What is SEO?

SEO stands for Search Engine Optimisation and it’s an online strategy aiming at making a website easy to index, crawl and find for both search engines and users.

As a result, SEO aims at increasing the ranking (= the position on the search results page) and visibility of a website and, in so doing, increasing its organic traffic and revenue.

What is Shopify?

Shopify is arguably the most popular ecommerce platforms available and allows users to easily set up an online store and sell products on the internet.

What is Shopify SEO?

Shopify SEO is Search Engine Optimisation applied to Shopify stores with the goal of increasing sales by improving the rankings of an online store on Google and other search engines:

Shopify SEO simply means SEO improvements that are more unique to Shopify than other sites

Is Shopify Good for SEO?

Shopify is arguably less SEO-friendly than other platforms such as WordPress:

Shopify comes with several SEO-friendly features right out the box, but there’s so much more you can do to climb up in the rankings. While SEO relies on keywords, it takes more than just sprinkling some keywords into your site’s content to get your site ranking higher.

Shopify SEO Checklist

Below you can find a checklist for getting started with Shopify and SEO:

I hope you liked this article. If you are stuck with Shopify and SEO, make sure you check our SEO services.



Pasquale Mellone

Pasquale is Founder at, a H2H marketing agency based in Dublin, Ireland, and owner at print-on-demand ecommerce Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.