Shopify SEO stats for 2020, Updated 11th August 2020 – In this post I am sharing the most up to date Shopify SEO stats for 2020.

You will learn about Shopify traffic, conversion rates and more.

If you like this article, make sure you check out my other articles about SEO for Shopify:

If you need help with improving the rankings for your store, feel free to check our Shopify SEO agency services.

Shopify SEO Stats for 2020

Shopify SEO Stats: Traffic Stats in 2020

  • Shopify reached 63.3M visits in July 2020, down 4.9% from May 2020 when it reached 66.6M (source: Similarweb.com)
  • Search traffic to Shopify represents 25% of the total of which 93% is organic and 7% from paid search
  • Traffic from mobile represented 79% of total traffic in the first quarter of 2019 (source: Shopifyandyou.com)

Shopify SEO Stats: Page Visits Stats in 2020

  • The average visit to a Shopify store lasts for 3 minutes and 6 seconds (source: Hostsorter.com)
  • The average number of Shopify pages visited per session is 2.8
  • The average number of Shopify pages visited per session from Desktop is 3.2
  • The average number of Shopify pages visited per session from Mobile is 2.4

Shopify SEO Stats: Conversion Rate Stats in 2020

  • The average conversion rate for Shopify stores is 1.3% as of May 2020 (source: littledata.com)
  • The average conversion rate from desktop is 2% as of May 2020
  • The average conversion rate from mobile is 0.9% as of May 2020
  • The average Shopify conversion rate from organic traffic is 3.6% (source: Shopify.com)

Shopify SEO Stats: Bounce Rate Stats in 2020

  • The average Shopify bounce rate is 52%
  • The average Shopify bounce rate from email marketing is 46%
  • The average Shopify bounce rate from email marketing (mobile) is 50%
  • The average Shopify bounce rate from Google Search (Desktop) is 40%
  • The average Shopify bounce rate from Google Search (Mobile) is 52%
  • The average Shopify bounce rate from Google Ads (Desktop) is 43%

Shopify SEO Stats: Page Load Speed Stats in 2020

  • The average server redirection time is 148ms
  • The average server response time is 615ms
  • The average time before full page load is 4.9s
  • The average time before full page load on Desktop is 4.5s
  • The average time before full page load on Mobile is 5s
  • The average delay before page content is 2.3s
  • The average delay before page content on Mobile is 2.3s
  • The average delay before page content on Mobile is 2.2s

Appendix: Core Web Vitals Stats in 2020*

  • The average Largest Contentful Paint (LCP) is 10,873ms
  • The average First Input Delay (FID) is 18,849ms
  • The average Cumulative Layour Shift (CLS) is 0.14s

If you want to learn more about this topic, make sure you check my article Core Web Vitals and Page Experience FAQ.

*Data by hren.io based on the performance analysis of the top 1,000 Shopify stores.

Sources

https://www.similarweb.com/website/shopify.com/
https://www.littledata.io/average-website-performance
https://hren.io/blog/shopify-website-performance-test/
https://stories.freepik.com/illustration/site-stats/rafiki

About Pasquale Mellone

Shopify SEO Stats for 2020Founder and Head of Strategy at Increasily. He has +15 years of experience in digital marketing and has worked on multilingual projects for international brands and agencies. He currently holds a teaching role at the Digital Marketing Academy of Ireland.

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