Content Marketing

What Are Content Creators And How To Pick The Best One For Work?

content creator

Who are Content Creators?

Well, they make informational or entertaining content that can be shared in any way.

Content generation particularly refers to online content, as that is where the vast bulk of information is absorbed or where the cash is, if the writer is looking to earn income through his or her efforts.

For companies, content production can imply composing newsletters, email messages, online promotional materials, leaflets, social networks messages, blog posts, annual reports, advertisements, editorials, as well as company communications, plus more.

Businesses are becoming much more aware of how important it is to collaborate with content providers.

They can see how high-quality content motivates users to interact and can create communities and commitment through engagement with the label, its community, sometimes both.

You’ll know how to identify and employ the finest content providers in 2022 in this post.

A 7-step guide to hire the best content creators for your company

If you follow our 7-step plan, you’ll save a great deal of money, resources, and stress from beginning to end.

Figure out what kind of content you require

Once you start looking for content producers, you must make sure you have a clear idea of what you’re looking for. Even though some freelance content writers can do a lot of different things, it’s best to hire the ones who are best at what you need.

If you’ve not already, spend some time to explain what kind of content you want and how much work is involved.

Illustration: If you’re searching for someone who can compose an ebook, you could use it to draw B2B leads, it is going to involve a different set of skills compared to a company seeking punchy social media posts for an advertisement you’re trying to run.

If you know more about what you require done, you’re more likely to hire the best candidate for the task. Most initiatives will have one of the below four kinds of content or a mix of them:

  • Written information
  • Content with videos
  • Content with images
  • Graphic design

Evaluate your budget


After you’ve established what sort of work you are searching for, the very next step is to determine how much you’re interested in spending on your venture as well as how to compensate the consultants you will collaborate with.

When making a budget plan, the key question is always… What does a content developer charge who works on their own cost?

The reality is that that amount you require to pay will vary depending on several factors. This includes the size of your project, the content type, skill sets and experience levels, and what the written material is about.

When figuring out your budget, remember that some types of content will take longer to make than others.

If you locate a professional you really like who charges $150 dollars per hour, the total cost of the project will differ greatly if you simply want a blog of 1,000 words versus an eBook with 10,000 words.

If your initiative has a hard schedule that’s coming up soon, you might have to pay a little extra to ensure it gets done on time.

Create a meaningful job advertisement


If you already have a clue of what you are searching for and the funds you will be able to allocate, it is time to assemble everything together to create something, which you can utilize to hire the top talent for your job.

Discovering freelancers and content producers will be slightly different from employing full-time members of the team.

You won’t rely on full-time job websites. Instead, you’ll focus on freelance-focused webpages and your own corporate website.

You can also use this well-researched content creator job description to spark the interest of great candidates! This job description template follows guidelines, tips and tricks that have been proven to attract qualified and diverse talent.

Go to places where people who make content hang out

Now that you’ve posted a job opening on your official site, it’s wise to look for the main contenders. The best approach would be to go to places where these brilliant individuals already hang out.

So, here’s the deal:

  • The finest freelancers make their own material beyond the work they do for clients.
  • They understand how to advertise their freelance businesses so they can grow.

Contact people who are making content that is related to what you’re looking for. Start sharing your available position with them and then go from there if they’re engaged.

Share your job listing in well-known groups

The secret is to get as many people as possible to see your job ad. The better your chances are of finding the perfect person for the project, the more competent individuals you can talk to.

When it concerns sharing in groups, there’s a clear frontrunner where you should put your efforts:

Groups on social media

Social media groups such as Facebook, LinkedIn, and other sites are great places to look for talented freelancers. Whatever you’re looking for, there’s essentially a number of specialists and highly skilled people who can help you or point you in the right direction.

You can also ask for references predicated on what you’re searching for through these channels.

If you want to employ an ebook writer to get more business-to-business leads, you could try sharing a post that asks the community to suggest talented people. It may just be a specific request with photojournalism, like this:

Publish a post requesting for suggestions or for people to get in touch if they’re willing to take part. Provide an url to the job advert and then let the discussions flow.

Ask people in your network to put you in touch with people

At this juncture, you have your job posts live, which are generating intrigue, a job post on your company blog driving certain amounts of traffic, and a couple of posts on relevant groups via Facebook, Linkedin, or others, which are bringing in referrals.

You probably have a better amount of momentum everywhere by now. Your mailbox is probably full of engaged content producers, and this is a great way to find the best candidates for the job.

But before you make a promise to someone, you must do one thing first. Ask your network to put you in touch with the best people they know.

There’s no greater way to end something than with a referral from a coworker or someone else in your network. When they’re open to considering someone, it’s likely that individual did great work and was easy to get along with.

The right approach to do it is with a well-written status update on LinkedIn.

Try to explain in depth what you’re searching for with your venture and ask your network directly for advice. Unless you don’t ask, the message won’t get a lot of attention. Here’s an instant posting layout that you can change to fit your own needs:

“How are you all? At [Your Corporation Name], my crew and me are looking for a freelance writer to assist in making our fresh B2B-focused eBook come to life.

We’re searching for somebody who is consistently providing excellent work, and as such if you’ve a go-to freelancer who has done a great job for you earlier, we would love to know about them.

Send us a message or post a comment if you know someone we should talk to.”

Consider taking that quick blueprint, change the scope of the project to match yours, add your own flair, and hit “post.”

When you find anyone in this manner, the possibilities of you squandering your money and effort on an incompetent content writer who was capable of speaking a big game first before work began would go down big time.

Ask the right questions

It might seem like a no-brainer, but many businesses overlook this phase.

Request for samples

Businesses and their hiring managers often make job candidates take linguistic tests, but they do not ask for specimens of their writing.

An applicant may be fluent in English, but they might not be capable of writing very well. A quality content writer should be able to make content that is interesting, draws attention, and keeps people reading.

If you want to hire a professional, you should always ask to see examples of their past work. It will give you a better idea if they are a suitable match.

You could also get a sense of how broad and deep the content writer’s work is, as well as the tonality and style with which the creator is most relaxed.

Ask them about Search Engine Optimization (SEO)


Creating content isn’t just about being original and creative. Your content should also make it easy for people to find your website.

Among the most crucial objectives of online marketing is SEO, that implies that almost all companies spend plenty of resources on creating content and marketing since they need to get more exposure and rank up on the search result pages.

Even though companies and content marketers are told to hire journalists as content creators, you should make sure that any eligible employees understand at least the fundamentals of SEO

Ask people about the books and websites they like best

Finding out a little more about a writer’s interests can help you decide if he or she will be a good fit for your efforts to build and market your brand. Don’t end up making the mistake of employing an Author who isn’t interested in or passionate about making good content.


You should now have a roster of people who are interested in making content. Now it’s up to you to do something.

Now that you understand what you want, it’s time to choose who you’ll work with. If you do want to answer yes to more than one individual, think about some other projects you’ve been holding on to.

Even if you don’t work with somebody on this project, that doesn’t mean you won’t be able to work with them sometime in the long term.

Hold on to this list of people who make content. If you want to find something else in the future, you can dig it up again and reach out.

Before you realize it, a few of the finest creators in the city will be open to working with you whenever anything new comes up.


Pasquale Mellone

Pasquale is Founder at, a H2H marketing agency based in Dublin, Ireland, and owner at print-on-demand ecommerce Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.