Making a good first impression is crucial. If you already have a business website, customers can visit it frequently to keep them updated with your offers, stories, or the latest developments. If they liked their experience, there’s no doubt that they’ll come back to your site again. For this reason, you must capitalize on strategies that ensure your customers are satisfied.
Most businesses like to use automation features to reduce errors in this digital era. However, you risk losing connection and interaction with your customers if you only offer a robotic experience from your website. Thus, it’d be best to incorporate the human touch into your website.
Here are some insights on how to add the human touch to your website.
Create An Interactive Website
Every customer expects to enjoy interacting with your brand. Traditionally, when customers visit physical business premises, there’s a receptionist to welcome them, show them around, and answer their questions. It would be better to aim at replicating such an experience on your site.
You can integrate a web navigation assistant to guide your customers around your site. Couple this with artificial intelligence (AI), and every customer will have a personalized experience based on their browsing history.
Navigation assistants also help web visitors handle confusing tasks. To optimize your site further, it’s best to consult a reliable website development company like Boldist and have them integrate such helpful features on your site.
Another option is to add a loading animation. Typically, web users get bored while waiting for a page to load. An excellent option is to add a captivating loading animation to capture the user’s attention as they wait, making the waiting time seem shorter. It goes a long way to decrease the bounce rate.
Incorporating interactive videos and images is another excellent approach. Many users prefer audio-visual content to written text. So, include expertly curated videos and photos on your website pages. Research indicates that such elements help boost conversion.
Use Live Chat
A live chat is among the fastest ways to respond to your customer’s questions. It encourages your customers to express their needs and even start other conversations. It also ensures an effective and engaging session to help improve your relationship with your market and influence their purchase decisions. Plus, it’s one of the proactive ways to engage with your prospects.
According to a Forrester Research study, customers with a live chat experience have a 38% possibility of purchasing from your website. This is because they can engage with you to enlighten and help them with their purchase.
On the other hand, it would help if you could customize live chat features for return customers. The study finds that 68% of visitors return to your website if your business offers the live chat option.
Note that it’s easier to make sales from a repeat customer than a new one. Therefore, it’s essential to focus on how you can improve your relationship with your audience using a live chat option.
Write Personalized Messages
Personalization works wonders in marketing. A customer will feel honored if your message has a personal touch. For instance, you can use a client’s name when addressing an email instead of calling them ‘dear customer.’
Alternatively, you can have your employees use their names when responding to customers rather than the company’s name. Such inputs enhance communication and build an emotional attachment with your customer. It’s the best way to foster an excellent brand-client rapport.
You can also consider using personalized email addresses instead of generic corporate emails. People are more likely to trust an email if the sender’s address has a person’s name rather than a business name. Again, you can have trigger emails such as welcome, reminders, and lead nurturing emails.
On top of personalizing the message, you can drop the formalities and adopt more customized content. For instance, humor can break the ice in a challenging situation. It makes the message more appealing since the customer will feel like it’s from a friend rather than a business.
Use A Friendly Tone
The best you can do for your website is to make it likable. However, your website’s arrogance and pretentiousness can drive away potential customers regardless of how professional and knowledgeable your company is. For example, there’s no need to use upper case when you need to direct the customers.
In addition, don’t exaggerate the exclamation marks. It comes out as intimidating and rude. Your website should use ‘please’ and ‘thank you.’ This way, you can show your customers how much you care about the interaction by making them feel warm. A friendly tone is a helpful tool in promoting better communication.
While at it, keep the language simple. Heavy vocabulary will turn off your customers quickly. Adopt a professional but friendly tone while messaging your customers. It can make them feel comfortable while interacting with your business.
The success of your site depends on how you communicate with visitors. Avoid stiff language. Else, they’ll brand your website unfriendly.
Include Testimonials
A great way to make your customers feel welcome on your site is by having previous clients leave honest comments about the business. Reviews and testimonials help build trust with new prospects.
Additionally, they help make good first impressions. Most new customers visiting your website may be skeptical about your business. Hence, evidence of previous customer purchases is the initial proof you’re a legitimate business. However, including a section for customer testimonials on your site adds more value. They help convince customers to use your services.
Moreover, testimonials are essential in helping first-timers relate with their peers. It helps add a human feel to your website and proves your dedication to improving. The testimonials can better explain how to use your services and products. They’re a powerful tool for converting newcomers to customers.
Customize Browsing Experience
It’s worth diversifying every customer’s browsing experience. For instance, if you sell shoes online, you can use your website as a referral page. Once customers visit your site, you can also add recommendations on other shoes in their line of preference.
A customer shopping for sneakers may also need sandals. If you recommend these shoes, they might put thought into it. Sooner or later, they’ll come back and make a purchase. Customers fall for this strategy because it shows you value them.
Alternatively, you can use your customers’ browsing experience to improve the website. You can include a brief survey for the sidebar, search bar placement, or menu navigation to make their experience easier. Such options go a long way to convincing the customer that you value them.
Conclusion
Human touch is a distinctive attribute you can’t afford to overlook on your website. Customers feel more attracted to it if they can form a bond with your business. And it’s such an emotional connection that can influence purchase decisions.
The shared tips guarantee successful interactions that bear results, but the list isn’t complete. Explore other strategies and scale to higher levels in your customer relations.
