If you are looking for ways to promote your business locally, then you are here at the right place. Before we jump into the strategies, you will want to start by studying human nature. Business is simply the study of human nature, and marketing is the study of human nature at scale.
You will want to understand what causes humans to do what they do to be able to provide a product or service for them that meets their needs and wants and that they will pay money for.
Understanding human nature is more like the foundational principle that all of the other things are going to build on.
Let us proceed to the essential ways you can build and promote your business locally.
Put a Business Sign Up
So, if you have a local business that is a brick-and-mortar location where people come to visit you – then the first thing that you will want to do is to have a sign on a major road so that people can see your business.
We are not referring to a billboard – but – a simple business sign out in front of your business location. More than anything else, the business sign will boost sales in your local area and brand awareness.
Everybody in your locality will know about you simply because of that sign. If you don’t have a sign up already, then you will want to invest the money into getting a sign. It really helps. No amount of digital marketing can beat a sign up in your local area.
It is important to mention that the sign is just a piece of content you are putting in front of an audience. And depending on what your product is – the audience resonates with the business sign, and then they become customers, or they become a lead.
At the end of the day – this is what marketing is about – you need more content in front of the right people. So, in the case of your local business – what a sign does is that it puts your business in front of the right people who are the people in your local area.
Set up a Google Business Profile
You will also want to set up a Google Business Profile to attract customers who are looking for a business like yours on Google Search and Google Maps. Believe us when we tell you that this simple step can help you rank your business higher and improve your Local Ranking.
All you need to do is to create a Google Account in the form of a Gmail address. Be mindful of keeping your business account separate from your personal account. Next, proceed to set up your business profile.
Google may already have created a listing for your business based on the information it can find on the web. Nonetheless, if your business isn’t listed yet, you will want to continue setting up your business profile.
In the business category field, you will want to start typing what your business category could be. Add the physical address and add the business website link. You will want to integrate the right keyword without stuffing the business profile.
This way, you will attract the right customer audience to your business and business website. You will want to look at this aspect from the average internet user’s perspective. Usually, people use their mobile phones to check out local services and products, and the Google business profile will enable you to attract the right customers.
You will also want to be strategic about using keywords so that you can boost your local ranking and attract more customers.
Focus on High-Quality Content
To promote your business locally, you will also want to be mindful about putting the right content in front of your target audience. This way, your business marketing will become a lot simpler as you can understand which platforms to market on and which content you need to put in front of them.
Suppose you have a local sewing company, and your target audience comprises moms who are between the ages of 26 to 50 who are too busy to do their own sewing. Now that you know who your business is for, you will want to understand the platforms where your target audience is found.
You should be on Facebook and Instagram and have a local sign up in your area. The underlying reason is that typically moms between those ages are on Facebook and Instagram. So, you will want to figure out where your target audience congregates and where it is where you can put the right type of content in front of them.
This way, your job becomes much simpler, and you just need to understand the type of content you need to create.
In the case of a local sewing company, you will want to create content that resonates with moms. And the way you can do that is by surveying them and understanding the DNA of your potential customer and, therefore, your future customer.
You will want to assess who your potential future customer could be – how they operate and what it is that they want to hear.
Once you understand these different aspects of your target audience – not only your current audience but also your potential future target audience- it becomes so much easier to generate useful, high-quality, and informative content.