Welcome to a new entry from our digital marketing weekly roundup with the most interesting news about SEO, online advertising, web design and web development, WordPress, social media and more.
As you know, we now accept paid mentions in the roundup. If interested in being mentioned in the roundup or having a guest post published, please read our guidelines.
Before we start, who thought that Elon Musk would try a hostile takeover of Twitter?
Weekly Roundup April 11 – 15: Marketing
Marketing all starts with the fundamentals. The building blocks of an effective marketing strategy include the 6 P’s of marketing: product, price, place, promotion, people, and presentation. If you aren’t reviewing each of these aspects before a campaign launch, you’re doomed to fail. To learn more, please read Maryville University: Understanding the 6 P’s of Marketing Your Business.
As far as the marketing industry, did you know that +618,000 marketers changed job in 2021? It’s a +31% increase on 2020.
Was it because of the pandemic, stress or a mix of both? If you would like to learn more about stress and marketing, make sure you check these articles I wrote:
- How stressful is digital marketing in 2022?
- Self-compassion and digital marketing
- Unrealistic Digital Marketing Goals: a Guide
- The Real Cost of Low Budget Clients
- How Stressful is a Google Search Algorithm Update?
A lot of times stress comes from unreasonable requests. In this article on HBR you can learn six strategies to set boundaries.
Weekly Roundup April 11 – 15: Web Design / Development / WordPress
Lots of things happening in the WordPress world, starting with a critical vulnerability in Elementor 3.6 – 3.6.2.
This adds to the fatal error triggered by Elementor version 3.6 on.
If you are considering launching your own website, here’s a bunch of articles that could be of help:
- How to create an ecommerce website in WordPress
- How to create a WordPress website with Elementor
- How to install WordPress on Google Cloud
If you are looking for a theme, you can also check out some of the best health WordPress themes as well as some of the best athlete WordPress themes.
Finally, if you are considering dropshipping, have a look at this article.
Weekly Roundup April 11 – 15: SEO
This week’s main question is: are one-page websites good for SEO?
If you are planning on launching one, you might also want to check this other article of mine:
Other than that, I would like to flag a couple of interesting articles from the guys at Ahrefs:
Conclusion
That’s all for this week folks! I hope you enjoyed the weekly roundup April 11 – 15.
I am posting today because the agency will be closed April 16 – 18 for the Easter break.
Feel free to share it on your social media and as always feel free comment below!
Have a great Easter weekend!
