8 Reasons Why Your Business Should Use an Online Form Builder

online form builder

Currently, communication is crucial to practically every aspect of a business as it’s the primary means of maintaining trust between parties. 

And because people are having such a hard time finding reliable internet services, it is becoming essential to online commerce. 

The most important and useful way for people to share ideas nowadays, among all the channels of communication, is via a contact form. 

According to a recent analysis, 74% of firms are concentrating on turning prospects into customers. 65% of companies claim that generating targeted traffic is the top marketing concern.

And this is where online form builders come into the picture. They can prove to be extremely beneficial for your digital business in generating leads and converting them into valuable customers.

8 benefits of using an online form builder

Online form builders enable you to construct various types of customized questionnaires to help you in communicating with your users and offering them the information they need. 

Additionally, they encompass a wide range of functionalities, which make it simpler to create more complex, need-based forms on any website. In summary, they are advantageous for your company.

The main justifications for using an online form builder in your company are listed below.

They facilitate the creation of forms

Form creation can be time-consuming, particularly when you are starting from scratch. Nevertheless, employing an online form builder makes the creation process simpler. 

Additionally, the software is simple to use as it doesn’t require any prior programming experience. You may quickly develop excellent forms for your business using the web or online form builders. Additionally, they give businesses a simple, safe, and transparent way to collect data.

While using a form builder, decide which fields to include and how to organize them in relation to your goals. You can incorporate them onto your homepage as well. Lastly, using the program makes creating business forms simpler.

Potential clients are those who come to your site. Therefore, you must interact with them before they leave your website. 

With the aid of online form builders, you can modify various situations so that you can request new data submissions in any conceivable condition. You can even do cost-free research into your inbound marketing strategies.

You can quickly create a form using a no code form builder that can result in content downloads, subscriptions, event registrations, or polling. 

With the aid of this kind of tool, you may build relationships, start conversations, and communicate with website visitors.

They assist in generating leads

In order to close a deal, lead creation increases customer engagement in your goods or services. 

For the purpose of online or digital marketing, it entails gathering visitors’ contact details through a form field. Your lead generation procedure is made simpler by utilizing online form builders. 

Incorporating an online form builder into your site makes it simpler to collect visitor information at varying points. You can then employ the information to advertise your goods, interact with site visitors, and woo them into becoming clients.

Therefore, this software gives you the essential answers for your contact forms, through lead creation to higher conversion rates.

They allow for personalization

Having the option to modify your questions is among the key advantages utilizing online form generators. 

The majority of solutions of this kind offer templates that you can customize based on personal preferences. 

Therefore, while choosing a web form builder, make sure the program gives a sufficient selection of layouts. You can request a user’s personal details when personalizing such as surname, mobile number, residential address, email account, or any facts you should provide. 

Additionally, you can alter the form builder to accommodate the needs of your customers.By doing this, you can guarantee that you give visitors and customers a tailored experience. For example, you may design the forms such that users can skip any questions they think are unnecessary.

Additionally, you may add animated graphics, films, fonts, and colors and define themes. Users benefit from this personalization, which also strengthens your connection to your target market.

With the help of pre-built templates, an online form builder allows you to construct as many forms as you need. Since you won’t have to struggle, you can develop forms quickly. It’s the perfect tool for creating and controlling any website action. 

On the other hand, you can run into a lot of challenges if you try to manually develop forms for your website. Their simple and intuitive navigation makes it easy for you to create forms.

They make sharing simple

Your forms may need to be shared with the right audience after you’ve created them. Distribution is made easier by utilizing online form builders. 

Further, the software makes sure that the form’s URLs are brief, which is beneficial for sharing.

Additionally, you may choose which networks you want to distribute the files on. You might take advantage of several social media platforms, for instance. This enables you to reach a larger audience with the file. The emails of your customers can also be used to distribute them.

They guarantee you collect precise data

In addition to decreasing costs, online form generators improve the effectiveness and precision of data gathering.  You can use this application to gather the information you need to accomplish your specific goals. 

Additionally, it becomes simpler to continuously obtain information from your targeted audience.

Digital form builders enable you to display the same queries each time you create a form to handle customer complaints, collect personal information from customers, or take an order. It harmonizes the client experience and makes it less likely that some data would be forgotten to be collected.

Additionally, you can automatically submit the data to a CRM (customer relationship management) system, doing away with laborious uploads. 

The likelihood of errors increases when personal information is manually entered, however using form builders greatly reduces the likelihood of such inaccuracies.

They assist you in expanding the scope of your marketing initiatives and improving lead capture. You can build your CRM structure to trigger particular activities in addition to collecting names and email addresses. 

For instance, a user of your website filled out a form to get a handbook. Once the download is complete, you can eventually email the recipient directly and specifically. 

Additionally, online form builders enable you to provide additional details or links that are associated with the subject the user is interested in.

In short, by performing automatic yet deliberate activities with the information you gathered from your web forms, you may transform your passive data collection into an active lead in your CRM solution.

They enable A/B testing

Enabling A/B testing is yet another fantastic feature of an online form builder. A/B testing aka split testing is a type of randomized experiment wherein several variations of a parameter (such as a new website, a site feature, and so on) are evaluated.

You can compare different versions of your questionnaires using online form builders to see which will receive more favorable feedback from the intended audience. 

Additionally, you may test out what performs and what doesn’t. For instance, Form B might have characteristics, which make it more desirable than Form A.

You can use online form builders to generate surveys so that your study participants may provide feedback on the goods when you are conducting A/B tests for your services and goods. This makes analysis simple and decision-making quick.

They minimize manual labor

The fact that an online form builder seamlessly integrates with other integrations and tools like payment systems, marketing tools, etc. is one of the most important advantages of using it.

The end outcome? A majority of your tasks that require human intervention are converted into automated processes. You can reduce the cost of hiring additional labor or purchasing more instruments. Hence, your business can save a tonne of money. You don’t need to be concerned about data security either because they are assisting you in gathering GDPR (General Data Protection Regulation) compliance data. 

Additionally, you can manage and process your data in the system directly without using a third-party platform thanks to seamless integrations with MailChimp, Slack, Stripe, and Paypal.

They result in a decrease in bounce rates

In online traffic analytics, the term “bounce rate” refers to users who leave a site after only reading the home page. Also, it applies to people who give up on a task before finishing it.

Consider a scenario in which you produce a poll for your consumers and a bigger number of them choose not to finish it. You get a higher bounce rate with such an occurrence. You are more likely to create forms, which your audience will find satisfactory when you use an online form generator. 

Several web-based form creators offer features that enable you to transfer users following their form submissions to another page on your site. This makes your form more interesting and useful – thereby minimizing bounce rates, boosting conversions, and multiplying submissions.


You should use at least one top-notch online form builder in your workflows because they have several advantages for firms. 

This article discussed the benefits of using this technology, including simpler form design and a decrease in bounce rate. Last but not least, make sure the online form generator you choose has all the functionality you require.

Featured image by Christine Hume on


Pasquale Mellone

Pasquale is Founder at, a H2H marketing agency based in Dublin, Ireland, and owner at print-on-demand ecommerce Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.