Color Trends in Logo Design 2022

Logos that reflect the mission of the company and evoke certain associations among the audience work on brand recognition. But what is considered stylish in design today will be obsolete tomorrow.

Relevance of graphics, understanding of business objectives and how they are reflected in the design, your own style are three aspects that will help you develop a unique logo. In this article, you will learn about the most fashionable colors in design 2022.

You can develop a unique logo in the logo design tool Turbologo.

What is a logo

The term “logo” refers to the graphic representation of a trademark. In fact, this is a drawing, the purpose of which is to create an image with the help of colors and symbols that would reflect the essence of the activities of a company or individual. What is a logo? This is an image designed to become a kind of advertising core, by which consumers will recognize the manufacturer of goods or service providers.

With it, buyers visually identify a specific owner company. What is a logo that reflects the essence of the activities of a company? First of all, it is such an image that makes the consumer want to deal with products or services produced under the brand that he represents.

Twenty years ago, many did not even know what a logo was. This is explained by the fact that, as such, there were practically no logos, and if they did occur, they were mainly associated with the activities of foreign companies.

Today, the requirements have become more serious and tough than, for example, five years ago. A logo that claims to be successful and recognizable must be as attractive as possible in the eyes of consumers, be noticeable and memorable. Only under these conditions will he be able to arouse the necessary interest among the public.

Currently, the application of logos on overalls has become widespread. Such clothing not only performs protective functions, but is a kind of element of corporate culture. Workwear with the company logo becomes easily recognizable by customers. The task of this form is to create a unified style and ensure recognition of the company.

Logo Color Trends 2022

Coloro and WGSN have named five key colors for spring/summer 2022. The inspiration comes from the simple pleasures of everyday life. The smell of a favorite book, the first meal of a home-cooked meal, or the feel of freshly cut grass underfoot can bring a sense of joy, and the chosen colors embody these moments. They balance the desire for novelty and the need for something familiar and reliable.

Butter

The shade of butter, yellowish, soft, creamy, almost edible, encapsulates our growing desire for a nourishing and rewarding experience. Over the past three years, the popularity of yellow has increased, and this applies to both rich and pale shades. In 2022, experts predict Butter will delight consumers looking for those reassuring, familiar yellows that bring comfort and optimism. The tone is good on its own and paired with other key colors for spring/summer 2022.

Olive oil

The spring and summer of 2022 will be a time of cautious optimism with the unpredictable fluctuations of the coronavirus pandemic. Careful and measured choices that offer both stability and novelty will be key. We will be drawn to tones that feel comforting and soothing, colors that express what matters most.

The calm and balanced shade of olive oil seems timeless and comfortable, like Butter, it will be an excellent base for pairing with other colors. Green is an ever-important color due to its connection with nature. After long periods of self-isolation, the life force of the wild will have a special attraction for us.

Mango Sorbet

In 2022, a world where consumers feel confident and emotionally stable will be valued. Color can play a key role here as it can be used to comfort, inspire and fill us. Brightness will still be important, it will invigorate calmer tones and bring a note of optimism.

Mango Sorbet is an invigorating tropical shade that combines the popularity of orange with the vibrancy of yellow. It can be used to add a much-needed dose of energy to seasonal palettes, enhance feelings of well-being and health, and digitalize palettes with its incredible richness.

Atlantic Blue

Color is a powerful tool that can be used to create a connection, evoke emotion, and stimulate the senses. In the spring and summer of 2022, the use of color to improve mental and physical well-being will increase as consumers focus on health and safety after the pandemic.

Nothing brings more hope and peace than the color of a clear sunny sky and the ripples of the ocean. The stable, reassuring and seasonal tone of Atlantic Blue echoes the shades of organic indigo dyes and the color of the ocean, making it ideal for sustainable and traditional logo designs.

Orchid Flower

In the key colors of the spring/summer 2022 season, experts balance the desire for novelty with the need for stability: soothing greens, blues and yellows are paired with luscious pinks and oranges that bring excitement and optimism.

Orchid Flower has an intensity, hyper-realism and energy that will stand out in both real and digital settings. It is also versatile enough to operate in all seasons and across continents. In challenging times, this rich magenta tone is a great way to create a sense of positivity and escapism.

So, we told you about the most trendy colors for logos this year. You may want to use one of these for your design. We wish you good luck in creating the most effective logo!