July 2021 Google Core Update – On July 1st, 2021 Google announced the rolling out of a core update to its search algorithm.
In this article you will learn about Google core updates, what they are and why they are important, and what to do if your website’s visibility has been affected.
A Google core update is an official update by Google to its search algorithm.
The July 2021 update is the second and final part of last month’s June 2021 official Google Core UpdateMellone, P. ‘June 2021 Google Core Update: Great Guide + Timeline’, 3 June 2021 – Increasily.com.
The July 2021 Core Update, previously announced, is now rolling out:https://t.co/6Xs77WDsur
These typically take 1-2 weeks to finish. Our guidance about such updates is here:https://t.co/e5ZQUA3RC6
Here’s more on how we improve search through updates:https://t.co/IBmInwGOiX
— Google SearchLiaison (@searchliaison) July 1, 2021
The July 2021 Google core update was rolled out on July 1st, 2021.
The last official core update was rolled out on June 2nd, 2021.
This broad update is part of a number of more specific updates such as:
For more info, check this article by Search Engine LandSchwartz, B. ‘Google July 2021 Core Update Rolling Out Now’, 1 July 2021 – Searchengineland.com.
Core updates mostly generate volatility, fluctuations, spikes and drops, in the ranking of web pages.
For monitoring the volatility in the rankings, you can check this post by the guys at Search Engine RoundtableSchwarz, B. ‘June 30th Google Search Ranking Algorithm Update & Fluctuations’, 1 July 2021 – Seroundtable.com.
If your website has been impacted by the recent update, focus on:
To learn more about this, please refer to my other article, which I have already quoted in this postMellone, P. ‘June 2021 Google Core Update: Great Guide + Timeline’, 3 June 2021 – Increasily.com.
According to Google, content that has been impacted by a core update might not recover until the release of the next one.
A comment on the Search Engine Roundtable article, which I have already quoted, seems to confirm the statement above:
Looks like a reversal of the May 4th 2020 update to me. 1 year too late, but better than not.
The July 2021 core update is the second part of the broad update rolled out in June 2021.
These broad updates are being rolled out regularly by Google, along with other more specific updates targeting spam, product reviews and slander.
The main consequence of these updates is a higher level of volatility and fluctuations in the ranking on web pages on Google.
If your website has been hit, the main recommendation is to review your content and focus on quality.
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|↑1, ↑4||Mellone, P. ‘June 2021 Google Core Update: Great Guide + Timeline’, 3 June 2021 – Increasily.com|
|↑2||Schwartz, B. ‘Google July 2021 Core Update Rolling Out Now’, 1 July 2021 – Searchengineland.com|
|↑3||Schwarz, B. ‘June 30th Google Search Ranking Algorithm Update & Fluctuations’, 1 July 2021 – Seroundtable.com|