TikTok in Ireland: Amazing Stats & Curious Facts (May 2021) – In this article I am sharing some top level stats and curious facts about TikTok in Ireland.
I will be updating the blog post as more news and data become available.
Tik-Tok is a social-sharing and video messaging app owned by ByteDance. Its main feature is about creating short videos 15-60 seconds-long, often with a soundtrack.
According to the latest stats from Datareportal Digital 2021: Ireland’s report (April 2021), 30.4% of active social media users age 16-64 has used TikTok in the past month.
According to the latest a survey by Ipsos MRBI (December 2019), there are were 90,000 people over 15 years of age using TikTok in Ireland. 43% would use the app daily, a 10-point increase since June 2019.
These are the top Irish influencers on TikTok (as of 21st May 2021):
According to this article by the BBC, TikTok has a ban on religious conflict ‘alongside the independence of Northern Ireland’.
There is a house in South Dublin called the G.O.A.T House (G.O.A.T. = Greatest of All Times), where a number of Irish TikTok influencers live and work full-time in what is effectively a ‘content creation hub’.
These are a couple of sample videos we at Increasily created for our own account and for our client’s:
@increasilywhen it’s ##Friday and you are ##workingfromhome 🤣 ##tiktok ##funny ##cute ##fun ##lol ##funnyvideos ##dog♬ original sound – increasily
Pasquale is Founder at Increasily.com, a H2H marketing agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Thesidebe.com. Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.