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tiktok in ireland

TikTok and Ireland: Stats and Curiosities – In this article I am sharing some top level stats and curious facts about TikTok in Ireland.

I will be updating the blog post as more news and data become available.

What is TikTok?

Tik-Tok is a social-sharing and video messaging app owned by ByteDance. Its main feature is about creating short videos 15-60 seconds-long, often with a soundtrack.

How Many People Use TikTok in Ireland?

According to the latest survey by Ipsos MRBI, there are 90,000 people over 15 years of age using TikTok in Ireland.

43% use the app daily, a 10-point increase since June 2019.

Who Are the Top Influencers on TikTok in Ireland?

These are the top Irish influencers on TikTok (as of 15th October 2020):

  1. Andrea and Lewis, 5.6M
  2. Tadhg Fleming, 2.2M
  3. Keilidh MUA, 2.1M (followers)
  4. Cairde, 1.5M
  5. Olivia Neil, 866k
  6. Chelsea, 493k
  7. Lay-La, 464k
  8. Bonnie Rose, 446k
  9. Shauna Devitt, 351k
  10. Lauren Whelan, 332k
  11. Ryan Mar, 214k
  12. Nia Gall, 200k
  13. Jamie McNeight, 191k

Curious Facts

According to this article by the BBC, TikTok has a ban on religious conflict ‘alongside the independence of Northern Ireland’.

There is a house in South Dublin called the G.O.A.T House (G.O.A.T. = Greatest of All Times), where a number of Irish TikTok influencers live and work full-time in what is effectively a ‘content creation hub’.

Sample Videos

These are a couple of sample videos we at Increasily created for our own account and for our client’s:

@increasilywhen it’s ##Friday and you are ##workingfromhome 🤣 ##tiktok ##funny ##cute ##fun ##lol ##funnyvideos ##dog♬ original sound – increasily

@tigerwoodfirepizzaYour order is on the way 😜 ##pizza ##welovepizza ##dublin ##fyp ##viral♬ Whole Lotta Choppas – Sada Baby

If you need help with TikTok, make sure you check our video marketing or social media services.

Sources

https://www.thesun.ie/tvandshowbiz/5873880/irish-dance-cairde-tiktok-storm-million-followers/
https://unsplash.com/photos/ft9xWD1dmnY

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