What is the SoLoMo Mindset? Easy Definition for 2021 – In this article I write about the concept of SoLoMo mindset and its application to marketing.
You will learn what is the SoLoMo mindset, why it’s important and how to use it in a marketing context.
SoLoMo stands for Social, Local, and Mobile and it refers to a new buying mindset of the so-called Homo Digitalis.
For this mindset to work, the following pre-requisites are needed:
The Social aspect of the SoLoMo mindset is about the rising importance of social networks in the decision-making of the buyer.
Buyers nowadays connect on social networks to ask and answer questions, read reviews and share content.
The Mobile aspect of the SoLoMo mindset is about ‘the possibility [for the buyer] of instantly access all kinds of information’ directly from her mobile device.
The Local aspect of the SoLoMo midset is about the traceability of the buyer through the Global Positioning System (GPS).
This traceability helps companies offer and customise location-based services.
This new mindset is the result of a new customer behaviour due to the Digitalisation process in marketing (see ‘What is Human-to-Human Marketing‘ for more info on the topic).
To apply the SoLoMo mindset in marketing, you might want to consider some of these practices for your personal or business brand:
In ‘What is the SoLoMo mindset? Easy Definition for 2021 I have tried to raise awareness about the changed buyer behaviour as a result of the process of Digitalisation.
As a business, it’s important to be aware and address the new mindset through H2H marketing activities.