The Story

Business in the Community Ireland is a movement for sustainable change in business. In a dynamic and changing environment, sustainable businesses are successful businesses.

Their purpose is to inspire and enable businesses to bring about a sustainable, low carbon economy and a more inclusive society where everyone thrives.

The Challenge

Overall traffic, from organic search in particular, dropped right before the pandemic.

Nathalie Pavone, Digital Marketing Manager at, approached us with the challenge of increasing the visibility of the website and bringing their traffic, organic and non, back to their original levels (and beyond).


+46% Increase
Number of Sessions


+70% Increase
Number of Sessions


The Solution

Following an SEO audit, we were able to identify some areas with room for improvement, including:

  • Individual blog posts
  • Internal linking
  • Number of broken liks
  • Number of 404s
  • Overall onpage optimisation

We also looked at overall website elements such as:

  • Mobile usability
  • User experience
  • Main navigation


Pasquale Mellone

Pasquale is Founder at, a H2H marketing agency based in Dublin, Ireland, and owner at print-on-demand ecommerce Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.