Digital Marketing Weekly Roundup, 15th – 19th February 2021 – In this Digital Marketing weekly roundup you will find the most interesting articles from around the web about Digital Marketing, SEO, Social Media, Online Advertising, WordPress and more that have been published between 15th – 19th February 2021.

If you need help with your Digital Marketing, make sure you check our Digital Marketing agency services.

Weekly Roundup Featured Article

Amazon SEO 101

Increasily on 15th February – This article was written by the guys at AMZScout. It’s full of amazing tips on Amazon SEO. It’s a must-read if you are selling on Amazon and want to get more visibility for your shop and products.

And now let’s dive into our Digital Marketing Weekly Roundup!

SEO

Keywords of the week: #CoreWebVitals, #Local

Local Search

This week I have read a lot of articles about Local Search, whose findings I am summarising below:

• According to Google’s John Mueller, there is no point in debating whether a Wix website would rank better than a WordPress one for local searches:

The more small business sites I see, the fewer I see with technical SEO issues, and the more the issues lie with the content (stale, duplicated across multiple sites, incorrect, low-quality, etc). CMSs tend to get most technical things right (or “right enough”) nowadays.

— 🍌 John 🍌 (@JohnMu) February 15, 2021

• You can use some tactics to improve your local rankings
• You can also use a plugin like Rank Math, whose latest update focuses on Local Search

Core Web Vitals

There is a beautiful infographic and article by Brightedge about Google’s focus on page experience throughout the years:

It’s also very recent the news that Google has changed its Core Web Vitals reporting in Google Search Console from (< less than) to (< less than or equal to).

In short, this means that now your website will show a good rating on Core Web Vitals not ONLY if LCP, FIP and CLS are below what’s recommended but also if they are equal to.

If you want to know more about the acronyms I have just used, you might want to check my article and FAQs on Core Web Vitals and Page Experience.

As far as general SEO articles from this past week, you might also want to check:

• The Complete 2021 SEO Guide and Tutorial [Video] by Brian Dean
• 5 Questions to Ask about Your Meta Description (originally for Wix but good for all platforms)

Marketing

This week I just have my two articles to recommend:

• UK and Ireland Marketing Calendar, March 2021
• Trading Online Voucher Webinars, March 2021 Dates

WordPress

This week I have mainly learned:

1. How to create a Privacy Policy (and Terms of Service) page for free on GetTerms.io (recommended)
2. How to add custom tabs to Woocommerce product pages in bulk and without a plugin (I will write an article about it in the coming week)
3. That if I used Ninja Forms me and about +1 million WordPress websites would have to quickly update to its newest release because of discovered vulnerabilities by Wordfence
4. That -surprise, surprise- somebody is writing fake reviews for their own plugin

PPC

Some things worth-noting from this week’s PPC updates:

• Responsive Search Ads are now the default choice for Google Ads
• 6 PPC Automation Tools and Scripts

Disclaimer

The articles above are handpicked by me during the week. If you want your article mentioned on our weekly round up, or you want to promote your products or services through a featured article, feel free to get in touch.

Featured image by Greg Rakozy on Unsplash