increasily is 4 years old

Increasily is 4 Years Old! – Today we are celebrating the 4th birthday of Increasily. It’s been four, amazing years of learning, development (both personal and professional), and hard work.

I would like to take the opportunity to thank everybody who played a part in this amazing journey. Somehow, I like to think that I learned a bit from everybody and from every scenario.

I would like to thank in particular the very first clients, some of them are still with us today, for putting their trust when we (I) was relatively unknown to the market or industry.

I would also like to thank those people that have helped Increasily improve in one or more aspects and move to the next level.

Most of these people are young professionals who do this job because of their passion and not because of a high salary.

Without you guys, Increasily wouldn’t exist!

As a celebratory post, I would like to take the opportunity and answer a few questions about the company.

This is an exercise about celebrating as much as describing who Increasily is.

Increasily is 4 Years Old!

When Was Increasily Created?

Increasily was officially launched on 16th November 2016.

Where Does the Name ‘Increasily’ Come From?

Increasily is the combination of ‘Increase’ and ‘Easily’. The idea is to suggest that by working with us your traffic and sales will increase easily.

For months Google (and some clients) considered it as a misspelling of the word ‘Increasingly’.

Who Created Increasily?

Increasily was created by Pasquale Mellone, who currently owns 100% of the company as a sole trader.

What is Increasily?

Increasily is a Digital Strategy agency. Our vision is filling the gap between strategy and execution.

What Does Increasily Do?

Our mission is crafting and executing digital marketing strategies for SMEs and brands.

What Services Does Increasily Offer?

As of today, we offer a wide range of Digital Marketing services including SEO, PPC, Social Media, Web Design, Web Maintenance and Video Marketing.

How Big is the Agency?

Currently the company includes 4 people: 2 full-time, 1 part-time and one working on individual projects.

What’s Next for the Company?

Increasily is moving away from the mass-market towards a more niche, service-specific approach.

At the same time, Increasily is going to become a brand recognisable for its own characteristics.

To make a very simple comparison, right now we are like a GP treating any condition, from a simple cold to more serious illnesses.

The idea is to become a surgeon and specialise in some niche areas of Digital Marketing.


Pasquale Mellone

Pasquale is Founder at, a H2H marketing agency based in Dublin, Ireland, and owner at print-on-demand ecommerce Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.