SEO in Ireland in 2021 – In this article, I give an overview of the state of SEO in Ireland in 2021.
By reading this article you will learn about:
If you need help with your SEO, make sure you check our SEO services.
An SEO company is an enterprise or individual that offers Search Engine Optimisation (SEO) services to improve visibility, traffic and revenue for their clients.
In Ireland an SEO company will focus predominantly on Google.ie representing 96.% of the total Search Engine Market Share in Ireland (source: statcounter.com, August 2020)
According to Clutch.co, there are currently 283 SEO companies in Ireland. The number increases to 352, if you consider Digital Marketing agencies.
An SEO service is any service concerning the work of Search Engine Optimisation (SEO) to improve the visibility, traffic and revenue for a website.
The following services can be considered as SEO services or related to SEO:
The following grants are available for Digital Marketing purposes, included SEO work, in Ireland:
The Trading Online Voucher (TOV) is a grant scheme by the Enterprise Ireland and you can apply through your Local Enterprise Office (LEO).
Funding for up to €2,500 is available to small businesses that want to improve their online sales and reach new markets.
If you want to learn more about the scheme, make sure you check our Trading Online Voucher: Easy & Complete Guide for 2020.
This funding is through Enterprise Ireland and is aimed at Irish retail businesses with 10 or more full-time employees:
The purpose of this fund is to enable Irish-owned retailers to enhance their digital capability and to develop a more competitive online offer that will enable an increase in their customer base and build a more resilient business in the domestic and global marketplace, both online and offline.
Successful applicants will be awarded funding to support a maximum of 80% of the project eligible costs with a maximum grant of €40,000.
Business can apply for this scheme through the Enterprise Ireland Online Application System.
This grant is meant to ‘support short to medium term company projects that are designed to develop management capability and drive company efficiencies and business process improvements’.
SEO work might be needed ‘to develop and enhance your company’s capability to use the internet as an effective channel for business development’ under the e-Marketing Improvement Assignment, which is part of the overall grant.
To grant is open for applications for Enterprise Ireland clients only.
The Technical Assistance and Training (TAT) fund is designed to help people getting the Back to Work Enterprise Allowance with certain costs involved starting a business. You do not have an automatic entitlement to TAT. Assistance from this fund must be approved by the Jobs Facilitator in your social welfare local office. Payments from the fund must be made directly to the provider of the service.
The most common pricing models for SEO are:
In this table you can find the pricing and cost for SEO plans, packages and hourly rates in Ireland.
The majority of SEO agencies and freelancers don’t show their pricing online and prefer to send a custom quote to the client.
The following is a table I have put together based on the public availability and displaying of pricing for SEO services.
|SEO Marketing Strategist||30k|
|Search Engine Optimisation||31k|
|Head of Search||80k|
The following table shows the average SEO salary in Ireland broken down by role.
If you want to learn more about average salaries in the industry, make sure you also check my article Digital Marketing Salaries in Ireland in 2020.
I hope you liked this article about the state of SEO in Ireland. Please feel free to comment and leave any feedback and thanks for stopping by!