SEO in Ireland: the Complete Guide for 2021

seo in ireland 2021

SEO in Ireland in 2021 – In this article, I give an overview of the state of SEO in Ireland in 2021.

By reading this article you will learn about:

  • The number of SEO companies in Ireland
  • The type of SEO services offered to Irish companies and brands
  • The local and national grants available for SEO services in Ireland
  • The average cost of SEO services in Ireland
  • The average salary for SEO professionals in Ireland

If you need help with your SEO, make sure you check our SEO services.

SEO in Ireland in 2021: SEO Companies

What is an SEO Company?

An SEO company is an enterprise or individual that offers Search Engine Optimisation (SEO) services to improve visibility, traffic and revenue for their clients.

In Ireland an SEO company will focus predominantly on representing 96.% of the total Search Engine Market Share in Ireland (source:, August 2020)

How Many SEO Companies in Ireland?

According to, there are currently 283 SEO companies in Ireland. The number increases to 352, if you consider Digital Marketing agencies.

SEO in Ireland in 2021: SEO Services

What is an SEO Service?

An SEO service is any service concerning the work of Search Engine Optimisation (SEO) to improve the visibility, traffic and revenue for a website.

What Are the Main SEO Services in Ireland?

The following services can be considered as SEO services or related to SEO:

  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Onpage Optimisation
  • Offpage Optimisation
  • Technical SEO
  • Local SEO
  • Ecommerce SEO
  • Mobile SEO
  • Voice SEO
  • Link-Building
  • Content Marketing
  • Inbound Marketing
  • Guest Blogging

SEO in Ireland in 2021: Grants and Support

The following grants are available for Digital Marketing purposes, included SEO work, in Ireland:

  • Trading Online Voucher (TOV)
  • COVID-19 Online Retail Scheme
  • Business Process Improvement Grant
  • Technical Assistance and Training (TAT)

Trading Online Voucher (TOV)

The Trading Online Voucher (TOV) is a grant scheme by the Enterprise Ireland and you can apply through your Local Enterprise Office (LEO).

Funding for up to €2,500 is available to small businesses that want to improve their online sales and reach new markets.

If you want to learn more about the scheme, make sure you check our Trading Online Voucher: Easy & Complete Guide for 2020.

COVID-19 Online Retail Scheme

This funding is through Enterprise Ireland and is aimed at Irish retail businesses with 10 or more full-time employees:

The purpose of this fund is to enable Irish-owned retailers to enhance their digital capability and to develop a more competitive online offer that will enable an increase in their customer base and build a more resilient business in the domestic and global marketplace, both online and offline.

Successful applicants will be awarded funding to support a maximum of 80% of the project eligible costs with a maximum grant of €40,000.

Business can apply for this scheme through the Enterprise Ireland Online Application System.

Business Process Improvement Grant

This grant is meant to ‘support short to medium term company projects that are designed to develop management capability and drive company efficiencies and business process improvements’.

SEO work might be needed ‘to develop and enhance your company’s capability to use the internet as an effective channel for business development’ under the e-Marketing Improvement Assignment, which is part of the overall grant.

To grant is open for applications for Enterprise Ireland clients only.

Technical Assistance and Training (TAT)

The Technical Assistance and Training (TAT) fund is designed to help people getting the Back to Work Enterprise Allowance with certain costs involved starting a business. You do not have an automatic entitlement to TAT. Assistance from this fund must be approved by the Jobs Facilitator in your social welfare local office. Payments from the fund must be made directly to the provider of the service.

SEO in Ireland in 2021: SEO Pricing

What Are the Most Common SEO Pricing Models?

The most common pricing models for SEO are:

  • Free – This model is mostly for DIY SEO or for SEO work done on a voluntary basis (for example, for charities of by somebody who just started in the SEO business)
  • Hourly – This pricing model is mostly followed by SEO freelancers but also agencies
  • Monthly – Pricing model adopted by both agencies and freelancers
  • Project – Applicable to both agencies and freelancers

How Much Does SEO Cost in Ireland?

In this table you can find the pricing and cost for SEO plans, packages and hourly rates in Ireland.

The majority of SEO agencies and freelancers don’t show their pricing online and prefer to send a custom quote to the client.

The following is a table I have put together based on the public availability and displaying of pricing for SEO services.

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SEO in Ireland in 2021: SEO Salaries

What is the Average SEO Salary in Ireland?

The following table shows the average SEO salary in Ireland broken down by role.

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If you want to learn more about average salaries in the industry, make sure you also check my article Digital Marketing Salaries in Ireland in 2020.

SEO in Ireland in 2021: Sources

I hope you liked this article about the state of SEO in Ireland. Please feel free to comment and leave any feedback and thanks for stopping by!


Pasquale Mellone

Pasquale is Founder at, a H2H marketing agency based in Dublin, Ireland, and owner at print-on-demand ecommerce Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.