Social Media

Twitter AI: How the Platform is Embracing Machine Learning

twitter ai

Twitter is one of the most popular social media platforms in the world. With over 330 million active users, businesses want to leverage Twitter for their marketing efforts. This blog post will explore how Twitter embraces machine learning and how you can use it to your advantage.

What is Artificial Intelligence?

twitter ai

Artificial Intelligence (AI) is a branch of computer science that deals with creating intelligent computer systems. AI research deals with the question of how to make computers that are capable of intelligent behavior.

AI scientists have developed several techniques, including machine learning, natural language processing, and robotics. Currently, AI is used in various domains, including medical diagnosis, stock market analysis, and analysis like AI for twitter analysis. As artificial intelligence technology develops, it will likely be used in an increasingly diverse range of applications.

11 Ways in Which Twitter Uses AI

Twitter is one of the most popular social networking platforms, with over 336 million monthly active users. The platform has been increasingly using AI to improve its user experience. Here are ten ways in which Twitter uses AI and machine learning:

To Recommend New People For You to Follow

Twitter uses machine learning algorithms to suggest new people for users to follow. The algorithm looks at factors such as who the user already follows, the types of content the user engages with, and who the user’s friends are following.

By considering these factors, Twitter can make accurate recommendations of who the user might want to follow. In addition, Twitter’s machine learning algorithm is constantly evolving and improving.

As more data is collected, the algorithm will become more accurate and will be able to make even better recommendations. This means that, over time, Twitter will improve and suggest new people for users to follow.

To Show You Tweets You Might be Interested In

twitter ai

Twitter is a social networking platform that allows users to share short messages, or tweets, with the world. With over 320 million active users, it’s one of the most popular social media platforms.

But how does Twitter decide which tweets to show you in your feed? The answer lies in machine learning and artificial intelligence. Twitter’s algorithm looks at the types of tweets you interact with – such as liked, commented on, or shared – and uses this information to show you more tweets like those in your feed.

In addition, the algorithm also looks at who you follow and what keywords you search for to personalize your feed further. As a result, you’re more likely to see relevant tweets about your interests, making Twitter an essential part of your online social life.

To Filter Out Abusive and Spammy Content

Twitter is a social media platform that relies heavily on machine learning and AI to filter out abusive and spammy content. Every day, millions of new tweets are posted to the site, and automatically sorting through them would be impossible without the help of algorithms.

Twitter’s machine learning system is constantly scanning for abusive or spammy content and flagging it for review by human moderators. In addition, the system is constant continuously and improving its ability to identify rule-breaking content. As a result, the platform can effectively weed out most abusive and spammy content before it even appears on users’ timelines. In this way, machine learning and AI are essential in keeping Twitter safe and enjoyable for everyone.

To Help you Find Relevant Topics and Hashtags

twitter ai

Twitter is constantly working to make its platform more user-friendly and relevant for users. One way they do this is by using machine learning and AI to help users find relevant topics and hashtags. Twitter uses algorithms to study user behavior and determine what topics and hashtags are popular among certain people.

They then use this information to surface content that might interest the user. If you follow a lot of sports accounts, you’re likely to see more tweets about sports in your timeline. This feature helps users find the content they’re interested in and keeps them returning to the platform. Machine learning and AI will play an increasingly important role in making the platform more user-friendly and relevant.

To Generate Better Search Results

Twitter is constantly working to improve its search results by using machine learning and AI. One way it does this is by monitoring which Tweets receive the most engagement and then surfacing similar content. This helps ensure that users see the most relevant and popular content when they search for something on Twitter.

Additionally, Twitter can use machine learning and AI to generate better search results for specific topics or events. For example, during a major sporting event, Twitter will use machine learning and AI to surface the most relevant Tweets and content related to that event. This helps users to quickly find the information they are looking for without having to wade through lots of irrelevant content.

To Improve the Quality of Video Content

Twitter is always looking for ways to improve the user experience, including the videos shared on the platform. To ensure that users see the best possible content, Twitter uses machine learning and AI. Machine learning algorithms are used to analyze videos and identify patterns that may indicate a need for improvement.

For example, if a video is blurry or has poor sound quality, the algorithm will flag it for further review. AI is then used to determine how the video can be improved. For instance, Twitter may use AI to generate a preview image more likely to catch a user’s attention. Using these tools, Twitter can ensure that users see the best possible content.

To Target Ads More Effectively

These days, it seems like everyone is on Twitter. From business professionals to stay-at-home moms, the social media platform has something to offer everyone. And while some people use Twitter simply to stay up-to-date on the latest news or connect with friends, others see it as a valuable tool for marketing their business or product.

For businesses, one of the most appealing aspects of Twitter is its ability to target ads more effectively than other social media platforms. According to the Phi Dang, business owner of a successful interior and exterior painting services in Brisbane, “…Twitter is the #1 platform for brand interaction” Using a combination of machine learning and AI, Twitter can collect data on users’ interests and browsing habits to deliver more relevant and successful ads.”

In addition, Twitter’s ad platform allows businesses to target ads by location, demographic, interests, and keywords. As a result, businesses using Twitter for advertising purposes can be confident that their ads are reaching the right people.

To  Give Users a Better UX Experience

Twitter is constantly working to give users the best possible experience. Many of this is due to their use of machine learning and AI. They use these technologies to help surface relevant content, identify abusive behavior, and recommend who to follow. In addition, they are constantly improving the algorithm that powers the timeline.

As a result, users are more likely to see tweets that are relevant and interesting to them. In addition, Twitter can deliver a more personalized experience by tailoring the ads that users see. Using machine learning and AI, Twitter can provide users with a better UX experience.

To Rank The Best Tweets

Twitter always continues to make sure users see the best tweets first. To do this, they rely on machine learning and AI. Machine learning algorithms constantly run in the background, analyzing tweets and engagement data. Based on this data, the algorithm ranks tweets and puts them in order of most relevant to least relevant.

This ensures that users see the tweets that are most likely to be interesting or engaging to them. Additionally, Twitter uses AI to identify bots and spam accounts. This helps to keep the platform clean and prevents users from seeing irrelevant or unwanted content. Using these technologies, Twitter can provide users with a better experience by showing them the best tweets first.

To Fight hate Speech

Given the platform’s reach, it’s no surprise that Twitter has become a target for hate speech and other forms of abuse. To combat this problem, Twitter has been increasingly turning to machine learning and AI. The company automatically uses machine learning to detect abusive content and flag it for moderators.

In addition, Twitter is also working on developing algorithms that can identify abusive users and prevent them from creating new accounts. Using these tools, Twitter hopes to make its platform safer and more welcoming for all users.


Twitter is embracing machine learning to enhance the user experience on its platform. The company has made many acquisitions in this area and plans to use AI for features such as moderating conversations. This focus on AI will undoubtedly help Twitter stay competitive and remain a significant player in the social media landscape.

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Pasquale Mellone

Pasquale is Founder at, a H2H marketing agency based in Dublin, Ireland, and owner at print-on-demand ecommerce Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.