4 Reasons to Track Your Keyword Rankings and Performance

keyword rankings - red haired guy with a mobile phone in front of a chart on a black monitor

A lot of business owners get caught up in building backlinks and posting content to drive traffic. However, many business owners have no way of tracking their keyword rankings and performance.

One of the first things you need to do for your SEO is to understand the keyword landscape. It’s important to track keywords and analyze their performance. If you are unaware of the keywords which are driving traffic to your site, then how can you benefit from them? This blog will look at why you should track keyword rankings and performance, and how to use the data and analyze it.

Knowing your ranking position

Knowing your ranking position is very important. If you have a goal to reach a certain place in the SERP, you have to know your point A. This is your starting point, where you are now. Gladly, there are digital tools that will help you find that point A, even if you’re not an SEO professional. For example, with the website rank checker by SE Ranking, you can analyze how effective your SEO strategy is and which keywords bring the most traffic to certain pages. As a result, you can throw away keywords that aren’t useful and focus on more effective ones. Plus, all the data will help you analyze the alterations in your SEO strategy as you start to implement them.

Learn how well your competitors are doing on the same keywords

Without good rankings, your business won’t get found. The question is, how well are your competitors doing on the same keywords? Are you doing better than them?

SE Ranking tools can help you spy on the positions of your competitors and how well their strategies are working. Competitor position research can help you to improve the performance of your website and get more organic traffic. It can also give you ideas for new keywords that you may not have thought of and help you decide if you want to create new content for those keywords.

The more data you can get about other players in the game, the more power you’ll have over them.

It boosts revenue

There are thousands of reasons to track your keyword rankings and performance. One of the biggest reasons is to boost your revenue. It is the best way to understand which keywords are bringing in the most traffic and profit. This will allow you to optimize your campaigns and eventually boost ROI.

There are many people who need to be convinced that SEO is a good business marketing strategy, and the best way to convince them is by tracking how improving your rankings can lead to revenue growth. Not only does it help you see how your ranking has changed over time, but it also helps you see the impact of your SEO strategy on your business.

See what is causing traffic drops

Every site owner has experienced a sudden traffic drop at least once. One of the most common reasons for a sudden drop in traffic is a decrease in keyword positions. Multiple factors may impact your rankings. A key page may be broken, a noindex meta tag may be added by mistake, your optimization may be off, the load speed of the site may have dropped, and so on.

All of these issues can be easily tracked with the help of digital tools. By doing routine checks and audits, you can do damage control almost immediately, minimizing traffic losses and decreased rankings.


You may not realize it, but your online business relies on keywords to find new customers. Without knowing your target audience, you won’t be able to make educated decisions in your ad campaigns. As your business grows, it’s important that you’re able to track your target keywords so you can optimize your campaigns and find out what works best for your business.

Keyword ranking tracking is vital to any online marketing campaign. Your keyword rankings tell you how well your campaigns are performing and where you need to focus your efforts. If you have not yet started tracking your Rank, it’s time to do so! We hope you found this blog post helpful.

Featured image by Chris Liverani on


Pasquale Mellone

Pasquale is Founder at, a H2H marketing agency based in Dublin, Ireland, and owner at print-on-demand ecommerce Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.