How to Get Started with Microsoft Clarity Free Analytics Tool – In this blog post I am going to show you how to get started with Microsoft Clarity, the free web analytics tool by Microsoft.
You will learn what Microsoft Clarity is, why it’s important and how to install it.
Clarity is a behaviour analytics tool that will show you how visitors interact with your website.
It’s a nice complement to Google Analytics, which you can also link to.
By installing Microsoft Clarity you will have access to your visitors’:
Clarity is free of use regardless of the traffic volume your website receives.
To sign up for Microsoft Clarity:
To install Microsoft Clarity tracking code:
That’s it. Now wait for up to two hours for your dashboard to be populated with data about your visitors.
As soon as Microsoft Clarity starts pulling data, you will be able to access three main sections:
In Microsoft Clarity dashboard you can see the following data (from top left to bottom right):
Dead Clicks occur when a user clicked or tapped on a page with no effect.
Rage Clicks occur when a user clicked or tapped on the same area rapidly.
Excessive Scrolling occurs when a user scrolls through a page more than expected.
Quick Backs occur when a user navigates to a page and then quickly returns to the previous one.
If you liked this article, stay tuned as I am going to post more about Microsoft Clarity.
If you need help with your website, make sure you check our web maintenance services.
https://blogs.bing.com/webmaster/october-2020/Microsoft-Clarity-is-now-Generally-Available
https://unsplash.com/photos/IrRbSND5EUc
Pasquale is Founder at Increasily.com, a H2H marketing agency based in Dublin, Ireland, and owner at print-on-demand ecommerce Mintycase.com. Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.
Wondering if anyone knows more about dead links. It appears on the recording I watched for the website that I monitor, the dead link is picked up when someone simply clicks some where on the page but there is no link present. Like when they are clicking on white space it triggers the dead link. Or if they click on plain text (no link) it triggers it as well.
Thanks for the comment, Jay. To my understanding it should pick up only elements marked within the tag. My understanding of this is that a element redirecting to “#” would be considered a dead link. I’m going to dig deeper though
Pasquale Mellone