the 5 d's of digital marketing

What Are the 5 D’s of Digital Marketing? – In this article I write about the 5 D’s of Digital Marketing.

You will learn what are the 5 D’s of Digital Marketing and why they are important for your business.

If you want to learn more about Marketing, Digital Marketing and Online Marketing, make sure you check my other article:

If you need help with your strategy, make sure you check our Digital Marketing agency services.

What is Digital Marketing

As I wrote in the article that I quote just above:

It is a form of marketing that uses any digital channel or platform to create and exchange value with a target audience.

It can include both online and offline strategies.

What Are the 5 D’s of Digital Marketing?

The 5 D’s of Digital Marketing are:

  • Digital Devices
  • Digital Platforms
  • Digital Media
  • Digital Data
  • Digital Technology

Digital Devices

Digital Devices include the devices that people use almost everyday. These can be used to target an audience for marketing purposes.

  • Laptop and desktop computers
  • Mobile phones
  • Tablets
  • Smart TVs
  • Gaming devices
  • Smart watches

Digital Platforms

These are the platforms users interact with on a regular basis. They can be used for marketing purposes:

  • Social media
  • Search engines
  • Websites

Digital Media

Digital Media are paid and / or owned channels that can be used to reach your audience. They include:

  • Online advertising
  • Social media marketing
  • Messaging
  • Email marketing

Digital Data

Digital Data are data about your target audience being used to achieve a marketing goal. Generally, data about your target audience can be captured via:

  • Contact forms
  • Surveys
  • Apps

Digital Technology

Digital Technology is all about the technology being used with a marketing objective. Some examples are:

  • Artificial intelligence (AI)
  • Augmented reality (AR)
  • Virtual reality (VR)


Article: Get to Know the 5 D’s of Digital Marketing

Article: What Are the 5 Ds of Digital Marketing?

Featured Image: Elio Santos on Unsplash

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