What is digital marketing 4.0? – In this article I write about the concept of digital marketing 4.0.

You will also learn about the 5 A’s of digital marketing 4.0 and the importance of blending both traditional and digital marketing.

If you are interested about the topic, make sure you read my article What is Marketing, Digital Marketing and Online Marketing.

If you nee help with your digital presence, feel free to check our Digital Marketing agency services.

What is Digital Marketing 4.0

Digital Marketing 4.0 is a term used in the book ‘Marketing 4.0’ by professor Philip Kotler.

In the book Kotler explains how any marketing strategy needs a combination of both online and offline channels.

He also talks about the importance of the 5 A’s.

What Are the 5 A’s of Marketing 4.0?

The 5 A’s of marketing 4.0 are:

  • Ask
  • Advise
  • Assess
  • Assist
  • Arrange

In short, the 5 A’s put customer feedback at the centre of the marketing strategy.

Each strategy should aim at listening to customers feedback and offer solutions for their problems.

Why is Marketing 4.0 Important?

The book ‘Marketing 4.0’ is often mentioned in the best books to read about digital marketing in 2020.

For importance, it is often compared to ‘The Art of Digital Marketing.


What is Digital Marketing 4.0, curatti.com
Marketing 4.0, marketingjournal.org

About Pasquale Mellone

What is Digital Marketing 4.0?Founder and Head of Strategy at Increasily. He has +15 years of experience in digital marketing and has worked on multilingual projects for international brands and agencies. He currently holds a teaching role at the Digital Marketing Academy of Ireland.


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