Marketing, Digital Marketing and Online Marketing, Updated 17th August 2020 – In this article you will learn what is marketing.

You will also learn about the origin of the terms and the main channels used for respectively digital and online.

If you need help with understanding what is marketing and with your digital or online efforts, make sure you check our digital marketing agency services.

What is Marketing?

Marketing is the set of activities, processes and procedures put in place to create and exchange value with a given target audience, generally through the selling of products or services.

It is generally divided into two main sub-categories: B2B and B2C.

What is B2B Marketing?

B2B marketing is any form of marketing that is targeting businesses and organisations.

What is B2B Marketing?

B2B marketing is any form of marketing that is targeting consumers directly.

What is Digital Marketing?

It is a form of marketing that uses any digital channel or platform to create and exchange value with a target audience.

It can include both online and offline strategies.

What is Online Marketing?

It is a form of Marketing, specifically Digital Marketing, that uses any online channel or platform to create and exchange value with a target audience.

What Are the Main Online Marketing Channels?

This is a list of the most common channels:

  • Websites
  • Search Engines
  • Online Advertising
  • Socia Media
  • Email
  • Mobile

What Are the Main Online Marketing Strategies?

The main strategies are:

  • Search Engine Optimisation (SEO)
  • Social Media Marketing
  • Email Marketing
  • Pay-Per-Click Advertising
  • Content Marketing
  • Mobile Marketing

Sources

https://www.webfx.com/blog/marketing/digital-marketing-vs-internet-marketing/
https://en.wikipedia.org/wiki/Digital_marketing#Online_methods_used_to_build_brand_awareness

About Pasquale Mellone

What is Marketing, Digital Marketing and Online MarketingFounder and Head of Strategy at Increasily. He has +15 years of experience in digital marketing and has worked on multilingual projects for international brands and agencies. He currently holds a teaching role at the Digital Marketing Academy of Ireland.

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