Marketing, Digital Marketing and Online Marketing, Updated 17th August 2020 – In this article you will learn what is marketing.
You will also learn about the origin of the terms and the main channels used for respectively digital and online.
If you need help with understanding what is marketing and with your digital or online efforts, make sure you check our digital marketing agency services.
Marketing is the set of activities, processes and procedures put in place to create and exchange value with a given target audience, generally through the selling of products or services.
It is generally divided into two main sub-categories: B2B and B2C.
B2B marketing is any form of marketing that is targeting businesses and organisations.
B2B marketing is any form of marketing that is targeting consumers directly.
It is a form of marketing that uses any digital channel or platform to create and exchange value with a target audience.
It can include both online and offline strategies.
It is a form of Marketing, specifically Digital Marketing, that uses any online channel or platform to create and exchange value with a target audience.
This is a list of the most common channels:
The main strategies are: