Marketing, Digital Marketing and Online Marketing – In this article you will learn what is marketing.
You will also learn about the origin of the terms and the main channels used for respectively digital and online.
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Marketing is the set of activities, processes and procedures put in place to create and exchange value with a given target audience, generally through the selling of products or services.
It is generally divided into two main sub-categories: B2B and B2C.
B2B marketing is any form of marketing that is targeting businesses and organisations.
B2B marketing is any form of marketing that is targeting consumers directly.
It is a form of marketing that uses any digital channel or platform to create and exchange value with a target audience.
It can include both online and offline strategies.
It is a form of Marketing, specifically Digital Marketing, that uses any online channel or platform to create and exchange value with a target audience.
This is a list of the most common channels:
The main strategies are: