What is Facebook Automatic Alternative Text? – In this article I write about Facebook automatic alternative text (AAT).
You will learn what an alt text is, what is Facebook automatic alternative text technology, why it’s important for your social media marketing and how to use it to your advantage.
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Alt text, also known as alt tag (alt stands for ‘alternative’) is the textual description of an image.
The main function of the alt text is to describe the vision to the Blind and Visually Impaired (BVI).
Generally this description is read aloud by screen reading software programmes.
A secondary function of the alt text is to describe images to search engines.
Alt text was heavily used in the early days of the World Wide Web (WWW).
Back when internet connections were slow, images took time to load. While waiting, users could understand what the images were about by reading the alt text.
Facebook Automatic Alternative Text (AAT) is a technology to automatically add alt text to images posted on Facebook newsfeed.
The technology, which was developed in 2016 and won the Hellen Keller Achievement Award in 2018, uses object recognition to add description to photos.
The new update to Facebook AAT brings a number of improvements, including:
By being more accurate in identifying the content of a photo, Facebook (and Instagram) can better index and rank your media content under the appropriate category.
To edit Facebook alt text for your photos:
Pasquale is Founder at Increasily.com, a H2H marketing agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Thesidebe.com. Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.