How to Edit the Instagram Alt Text in 2021 – In this post I am showing you a quick step-by-step process on how to edit the alt text of your posts.
You will learn what the alt text is and why it’s important for extending your profile reach and visibility to non-followers.
If you are interested in this topic, make sure you check my other article:
Also if you need any help with growing your Instagram, please feel free to check our Social Media agency services.
It’s the visual description of your picture for visually-impaired users.
Generally this description is read aloud by screen reading software programmes.
If the image has no alt text, Instagram adds its own by using object recognition technology.
The Instagram alt text tell Instagram what your picture is about and can help the algorithm better rank your picture and show it more easily to people looking for it.
Although Instagram object recognition technology fills out the void of an empty alt text field, it’s generally considered best practice to add your own alt tag.
To edit the alt text of your posts:
Some best practices for optimising the alt text of your posts are:
Have you used any of these best practices before?
Pasquale is Founder at Increasily.com, a digital strategy agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Thesidebe.com. Pasquale has +15 years of experience in Digital Marketing and Account Management. He currently lives in Dublin with his wife, stepdaughter and cat.
Pasquale Mellone