In this article I write about Google Page Experience Update for Desktop.
By reading the article you will learn what is Google Page Experience, why it’s important and what you can do to make sure your website is ready for it.
What is Google Page Experience?
Page Experience is a series of signals that show how the user perceives the experience of visiting a page, beyond the quality of the page content.
Along with Core Web Vitals, Page Experience is going to be a Google ranking factor. This means you will need to include them as part of your SEO strategy.
Page Experience is currently considered a ranking factor for mobile indexing.
What Are Core Web Vitals?
They are a set of key metrics reflecting the experience of the user on a page. They measure metrics such as page load time, interactivity and stability of the content.
The three main Core Web Vitals are Large Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS).
What is Google Page Experience Update for Desktop?
It’s the rolling out of Page Experience as a ranking factor as part of Google ranking system for desktop websites.
When is Google Page Experience Update Going to Be Rolled Out?
February 2022 as per Google’s timeline for bringing Page Experience to desktop((Jose, Jeffrey Timeline for bringing page experience ranking to desktop, Feb 22, 2022 – developers.google.com)).
How to Get Your Website Ready for the Google Page Experience Update
To get ready for the update, you need to make sure your website page load speed is optimised.
In a nutshell, this means your web pages load fast and there are no elements blocking the user from interacting with the page.
There are a number of ways to improve your site load speed, including:
- Compressing and optimising your images
- Reduce the number of apps or plugins installed
- Compressing your pages
- Use a caching plugin like WP Rocket or Autoptimize (WordPress) or Core Web Vitals Booster (Shopify)
If you need extra help with improving your website Core Web Vitals and Page Experience, make sure you check our SEO services.