Page load speed is the time it takes for a web page to load on a browser. Together with other key metrics such as Google Core Web Vitals, page load speed reflects the overall experience of a user with a web page.
Page load speed along with other page experience metrics are a Google ranking factor. This means they can influence your visibility and ranking on Google search results.
What is a Good Page Load Speed?
A good page load speed is two seconds. This benchmark might change depending on device, internet connection and type of website. However, nearly half of internet users expect this performance:
47% of Users expect a maximum of 2 seconds loading time for an average website (source: curatti.com)
How to Measure a Website’s Page Load Speed
There are a number of online tools to measure the page load speed for your website:
Disclaimer: you might get different page load speed for the same website. This because some tools measures the time it takes for a page to fully load on a web browser, while others (eg Pingdom) measure the time it takes for the above the fold content to be visible.
Page Load Speed Stats in 2021
93% of people have left because a website didn’t load quickly enough (source: hubspot.com).
70% of online shoppers’ decision to purchase is affected by the page load speed (source: unbounce.com)
88.5% say slow loading pages as the main reason why they would leave a website (source: review42.com)
A single second of added page load speed can cause sales drop by 27% (source: sagipl.com)
39% of people will stop engaging with a website if images won’t load or take too long to load (source: hubspot.com)
Websites that load slowly lead to a $2.6 billion loss in revenue every year (source: techjury.net)
Cutting down your website load speed from 8 to 2 seconds can boost your conversion rate by up to 74% (source: techjury.net)
38% of users will not visit your website again if the pictures are not loading, the content is too long, and it takes too much time to load (source: techjury.net)
Losses per year due to a slow-loading website – $2.6 billion (source: invisionapp.com)
Pasquale is Founder at Increasily.com, a digital strategy agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Thesidebe.com. Pasquale has +15 years of experience in Digital Marketing and Account Management. He currently lives in Dublin with his wife, stepdaughter and cat.
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Pasquale Mellone