How to create a URL redirect in Shopify (Updated to 2021) – In this article I will show you how to create a URL redirect in Shopify.
I will also explain why URL redirects are important for SEO and why you should use them.
If you want to learn the basics of SEO for your Shopify store, make sure you check my other articles:
If you need help with improving your rankings for your Shopify store, feel free to check our Shopify SEO plans.
A URL redirect is a technique to redirect your visitors from one URL (your page) to another (another page).
There are different types of URL redirects, the most common being 301 or permanent redirects.
A 301 or permanent redirect is a HTTP status code that implements a permanent redirect of all the traffic from one URL to another.
Along with the traffic, 301 redirects passes ‘between 90-99% of link equity (ranking power) to the redirected page’ (source: moz.com).
To create a URL redirect is important for SEO because it prevents your visitors from experiencing 404 or page not found errors.
If your website has many deleted pages or updated URLs with no redirection, Google might think it’s broken and it will penalise your rankings and visibility.
A URL redirect is typically created when:
To create a URL redirect in Shopify:
Please note in Shopify:
You can’t redirect URLs that begin with the following prefixes:
Please also note (source: shopify.ie):
Shopify creates automatic redirects for you (for example in blog posts) when you change the URL of an already published post to a new URL