The number of links is still one of the most important factors for ranking on Google.
Simply put, a link is like a recommendation, referral or vouch of confidence from one website to another.
While in the past the Google focus was primarily on the number of backlinks to determine the authority of a website, nowadays the quality of backlinks is even more or as important.
Having said that, according to a study by Ahrefs there seems to be a correlation in the sense of the more backlinks a page has the more organic traffic it gets.
How to Get More Links for Your Shopify Store?
There are a number of strategies to get started with your link building strategy for your Shopify store:
Links from suppliers – If you get your products from other companies, they might be open to add a backlink to your website on one of their pages. Send them a personalised email and ask for that
Influencers – Reach out to influencers or experts in your niche and offer them to interview them in exchange for a link on their website or just simply to add a piece of content to your blog. This is likely to generate a link to your website or at least a mention
Mentions – Your brand might have already been mentioned without you knowing about it. Use a free tool like Google Alerts to search for mentions of your brand. If the mention doesn’t include a hyperlink, send a personalised email asking for it
Broken links – A broken link is a link to a web page or resource that has been moved elsewhere. As a results it triggeres a 404 page not found error. By using free tools like Ahrefs free broken link checker you can identify link opportunities on pages within your industry. Once you find a broken link, if it makes sense, send a personalised email to the web master asking to replace it with a link to your Shopify store
Check your competitors – By checking your competitors’ websites you can get some additional ideas for building backlinks. I have used this strategy successfully and discovered a number of link building opportunities. To get started, use a tool like Ahrefs free backlink checker. Look for pages with a high domain authority (DR). Once you find an link opportunity, see what the best way to get the backlink is. Sometimes it’s just a question to add your website to a directory within your industry.
Pasquale is Founder at Increasily.com, a H2H marketing agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Thesidebe.com. Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.