Link Building and Shopify, Updated 11th August 2020 – In this article I explain what links are and why they are important for SEO. I also give some actionable strategies to discover and get more links for your Shopify store.
If you are interested in learning the basics of SEO for Shopify, you might want to check my other articles:
If you need some help with link building for your website, feel free to check our Shopify SEO agency services.
Link building is the practice of getting other websites to link back to yours via hyperlinks for the purpose of increasing your authority and visibility on search engine.
A hyperlink, also known as backlink or simply ‘link’, is a link from a web page to another web page on a different website.
The number of links is still one of the most important factors for ranking on Google.
Simply put, a link is like a recommendation, referral or vouch of confidence from one website to another.
While in the past the Google focus was primarily on the number of backlinks to determine the authority of a website, nowadays the quality of backlinks is even more or as important.
Having said that, according to a study by Ahrefs there seems to be a correlation in the sense of the more backlinks a page has the more organic traffic it gets.
There are a number of strategies to get started with your link building strategy for your Shopify store:
https://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882
https://ahrefs.com/blog/search-traffic-study/
https://optinmonster.com/shopify-seo-guide/
https://stories.freepik.com/illustration/connecting-teams/rafiki
Pasquale is Founder at Increasily.com, a digital strategy agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Thesidebe.com. Pasquale has +15 years of experience in Digital Marketing and Account Management. He currently lives in Dublin with his wife, stepdaughter and cat.
Pasquale Mellone