Optimise Shopify Page Title and Description, Updated 11th August 2020 – In this article I am going to explain what Shopify page title and description are and how you can optimise them for your Shopify store.

Page title and meta descriptions are two elements of onpage SEO (also known as onsite SEO).

If you are interested in learning the basics of Shopify SEO, make sure you check my other articles:

What is the Shopify Page Title?

The page title is the name of your store or page that will appear in search results. It is not the name that will be displayed on the actual content of the page, although some elements might be the same (for example, keywords).

What is the Shopify Description?

The description or meta description of a page is the text that will appear in search results, along with the page title. It is not the same text that will be displayed on the actual content of the page, although some elements might be the same (for example, keywords).

shopify page title descriptionWhy is the Shopify Page Title Important?

The page title is arguably one of the most important ranking factors and element of onpage optimisation. The page title is the main indicator for both search engines and visitors about what content your page is about.

A ranking factor is something that Google and other search engines take into account when they have to decide what visibility (= ranking) to give to your page for a specific search query.

Why is the Shopify Description Important?

The meta description is indirectly important for increasing your visibility and rankings on search engines.

While the meta description is not a ranking factor in itself anymore, it can influence other onpage ranking factors like click-through-rate (CTR) and dwell time (or time spent on the page).

How to Set a Shopify Page Title for Your Store

To set the page title for your store, log into your Shopify account:

  1. From your Shopify admin, click on Online Store
  2. From Online Store click on Preferences
  3. Enter the page title for your store

How to Set a Shopify Description for your Store

To set the meta description for your store, log into your Shopify account:

  1. From your Shopify admin, click on Online Store
  2. From Online Store click on Preferences
  3. Enter the description for your store

shopify page title description store titleHow to Set a Shopify Title for Your Pages

To set the page title for your pages, log into your Shopify account:

  1. From the Search Engine Preview Listing of your page, click on Edit Website SEO
  2. Enter the page title for your page

How to Set a Shopify Description for Your Pages

To set the description for your pages, log into your Shopify account:

  1. From the Search Engine Preview Listing of your page, click on Edit Website SEO
  2. Enter the description for your page

shopify page title description page title descriptionPage Title Best Practice

  • Focus on 1-2 keyword phrases
  • Add the most important keyword phrase first (from the left)
  • Use no more than 60 characters including spaces or else your page title will be truncated

Description Best Practice

  • Focus on 1-2 keyword phrases
  • Add the most important keyword phrase
  • Include a call to action (CTA) like ‘Shop Now’
  • Use no more than 160 characters including spaces or else your meta description will be truncated

If you need help with optimising your Shopify page title and description for your web store, make sure you check our Shopify SEO services.

Sources

https://help.shopify.com/en/manual/promoting-marketing/seo/adding-keywords#edit-the-title-and-meta-description-for-a-page

 

About Pasquale Mellone

Optimise Shopify Page Title and Description 1Founder and Head of Strategy at Increasily. He has +15 years of experience in digital marketing and has worked on multilingual projects for international brands and agencies. He currently holds a teaching role at the Digital Marketing Academy of Ireland.

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