Optimise Shopify Page Title and Description – In this article I am going to explain what Shopify page title and description are and how you can optimise them for your Shopify store.
Page title and meta descriptions are two elements of onpage SEO (also known as onsite SEO).
If you are interested in learning the basics of Shopify SEO, make sure you check my other articles:
The page title is the name of your store or page that will appear in search results. It is not the name that will be displayed on the actual content of the page, although some elements might be the same (for example, keywords).
The description or meta description of a page is the text that will appear in search results, along with the page title. It is not the same text that will be displayed on the actual content of the page, although some elements might be the same (for example, keywords).
Why is the Shopify Page Title Important?
The page title is arguably one of the most important ranking factors and element of onpage optimisation. The page title is the main indicator for both search engines and visitors about what content your page is about.
A ranking factor is something that Google and other search engines take into account when they have to decide what visibility (= ranking) to give to your page for a specific search query.
Why is the Shopify Description Important?
The meta description is indirectly important for increasing your visibility and rankings on search engines.
While the meta description is not a ranking factor in itself anymore, it can influence other onpage ranking factors like click-through-rate (CTR) and dwell time (or time spent on the page).
How to Set a Shopify Page Title for Your Store
To set the page title for your store, log into your Shopify account:
From your Shopify admin, click on Online Store
From Online Store click on Preferences
Enter the page title for your store
How to Set a Shopify Description for your Store
To set the meta description for your store, log into your Shopify account:
Pasquale is Founder at Increasily.com, a H2H marketing agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Thesidebe.com. Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.
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Pasquale Mellone