Optimise Shopify Page Title and Description, Updated 11th August 2020 – In this article I am going to explain what Shopify page title and description are and how you can optimise them for your Shopify store.
Page title and meta descriptions are two elements of onpage SEO (also known as onsite SEO).
If you are interested in learning the basics of Shopify SEO, make sure you check my other articles:
The page title is the name of your store or page that will appear in search results. It is not the name that will be displayed on the actual content of the page, although some elements might be the same (for example, keywords).
The description or meta description of a page is the text that will appear in search results, along with the page title. It is not the same text that will be displayed on the actual content of the page, although some elements might be the same (for example, keywords).
The page title is arguably one of the most important ranking factors and element of onpage optimisation. The page title is the main indicator for both search engines and visitors about what content your page is about.
A ranking factor is something that Google and other search engines take into account when they have to decide what visibility (= ranking) to give to your page for a specific search query.
The meta description is indirectly important for increasing your visibility and rankings on search engines.
While the meta description is not a ranking factor in itself anymore, it can influence other onpage ranking factors like click-through-rate (CTR) and dwell time (or time spent on the page).
To set the page title for your store, log into your Shopify account:
To set the meta description for your store, log into your Shopify account:
To set the page title for your pages, log into your Shopify account:
To set the description for your pages, log into your Shopify account:
If you need help with optimising your Shopify page title and description for your web store, make sure you check our Shopify SEO services.
Pasquale is Founder at Increasily.com, a digital strategy agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Thesidebe.com. Pasquale has +15 years of experience in Digital Marketing and Account Management. He currently lives in Dublin with his wife, stepdaughter and cat.
Pasquale Mellone