How to Add Google Analytics to Shopify, Updated 11th August 2020 – In this article I show you how to add Google Analytics to your Shopify store.
First, I give a brief description of what Google Analytics. I then show you how to check whether Google Analytics is already installed on your website or not.
If it’s not installed, I give you detailed instructions on how to install the tracking code.
Google Analytics is key to tracking and monitoring traffic data from your visitors. It’s also critical to measure the success of any SEO strategy.
In general, it’s a very important tool for any digital marketing strategy. For this reason, knowing how to add Google Analytics to Shopify is key for the success of your online marketing efforts.
If you are interested in SEO for your Shopify store, make sure you also check my other articles:
If you need help with increasing traffic, visibility and direct sales for your store, feel free to check our Shopify SEO services.
Google Analytics is a free tool by Google that allows your to track and monitor data about the traffic and visitors to your website.
Examples of data you can track in Google Analytics are:
To create a Google Analytics account:
To add Google Analytics to Shopify:
If you see a code beginning with UA- instead, chances are you already have Google Analytics tracking code installed.
https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup
https://support.google.com/analytics/answer/1008015?hl=en
Pasquale is Founder at Increasily.com, a digital strategy agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Thesidebe.com. Pasquale has +15 years of experience in Digital Marketing and Account Management. He currently lives in Dublin with his wife, stepdaughter and cat.
Pasquale Mellone