Enable AMP in Shopify (Updated for 2021) – In this article I am showing you how to enable Accelerated Mobile Pages (AMP) on your Shopify store.
You will also learn what AMP is and how it can improve the page load speed and consequently the conversion rate for your store.
If you want to learn more about the basics of SEO for Shopify, make sure you check my other articles:
If you don’t know how to enable AMP in SHopify, feel free to check our Shopify SEO agency services.
AMP stands for Accelerated Mobile Pages. It’s a project launched by Google in 2016 to offer a faster and more enjoyable mobile experience.
AMP are different from standard mobile pages. They ‘are cached and preloaded in search results, making the load time appear instant’. They also have ‘strict guidelines on coding, file sizes, and 3rd party plugins’ (source: speedboostr.com).
It’s important to enable AMP in SHopify because it generates an improvement in a number of important SEOmetrics such as page load speed, conversion rate, dwell time and more.
Some of these metrics are considered as ranking factors by Google. This means that by improving these metrics, you will improve the rankings, visibility and traffic for your web pages.
To enable AMP in Shopify, you will need to install a third party app.
These are the most popular Shopify AMP apps:
For the purpose of this tutorial I am going to use the AMP by Shop Sheriff app.
To enable AMP in Shopify with AMP by Shop Sheriff:
To check what your new amp pages look like: