Google Search Console is a free tool by Google where you can monitor and fix a number of technical aspects about your website, including:
Number of indexed pages
Number of Links
Number of Impressions and Clicks for Selected Keyword Searches
Why is Google Search Console Important for SEO?
Google Search Console is often the first port of call for a brand new website. Submitting the sitemap for your newly-launched Shopify store can help Google find, crawl and index your web pages a lot faster.
How to Verify Your Shopify Store with Google Search Console
To verify your Shopify store with Google Search Console:
Log into your Google Search Console account by visiting https://search.google.com/search-console/about and click on Start Now . If you don’t have an account, simply sign up by using your Google account.
Click on the top left dropdown menu and select Add a Property
You will be given two choices based on property type: Domain or URL Prefix. For the purpose of this tutorial, enter your Shopify store URL under URL prefix and click on Continue
You will now be given a number of ways to verify your Shopify store with Google Search Console. Click on HTML Tag
Click on Copy next to the HTML tag to copy the string of code
Now go back to your Shopify store dashboard and click on Online Store > Themes
Click on Actions
Select Edit Code from the dropdown menu
From the left navigation, select the theme.liquid file
Past the previously-copied HTML tag
Once done, click on Save
You can now go back to Google Search Console and click on Verify
If you have done everything correctly, you will see a ‘ownership verified’ message. Click on Go to Property to access your newly-created property on Google Search Console
Pasquale is Founder at Increasily.com, a H2H marketing agency based in Dublin, Ireland; and Co-Founder at luxury ecommerce marketplace Thesidebe.com. Pasquale has worked in Digital Marketing and Account Management since 2004. He currently lives in Dublin with his wife, stepdaughter and cat.